Hubspot Marketing

MARCH 26, 2025

Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Whether youre on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Define big-picture marketing goals.

Video Marketing

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. 98% of users are more likely to trust creators on YouTube than on other platforms YouTube creators are a trusted source for brand and product recommendations. 32% of U.S. There are 65.3

Gen Z

Martech

APRIL 24, 2025

It’ll scrape Reddit threads, old Glassdoor reviews and that tweet you wish you’d deleted in 2016. But when Steve Jobs returned, Apple’s stock surged 33% in a single day before any new product, just believing in a trusted leader. “Where’s the only place people always tell the truth? Need a newer example?

Branding

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. This years Grammy nominees for Best New Artist sparked heated debates, particularly over Sabrina Carpenters eligibility for the award.

User-Generated

The Marketing Operations Leader

JULY 1, 2025

Hope Barrett, Sr Director of Product Management at SoundCloud, pulled off one of the most impressive Martech migrations I’ve seen. 🔹 Structure Martech like a product The biggest shift was mindset. ” It became part of the product org. Campaigns became productized. That changed everything.

CRM

Sprout Social

AUGUST 4, 2025

TikTok has evolved substantially since it burst onto the socials scene in 2016. Alongside showcasing the quality of their products or services, the 2025 Sprout Social UK Index ™ found that UK users want brands to stand out through the originality of their content. This can be a particularly useful strategy for SaaS companies.

Gen Z

Spiralytics

FEBRUARY 3, 2025

Released for the 2016 Rio Olympics, this campaign focused on the vital role mothers play in the success of Olympic athletes. Since consumers are more likely to buy a product and remember a brand because of how it makes them feel, its easy for them to associate buying a Coke with these positive feelings.

Advertising

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.

eCommerce

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. Ali moved into marketing consulting under the name Schwanke Marketing, then in 2016 launched her current business, Simple Strat. The people who could pay the check didn’t feel the pain.

CMO

Jeff Bullas

JULY 18, 2025

Source: Reuters) Microsoft plans to invest ≈$80 billion in AI-ready datacenters during FY 2025 alone —more cap-ex in a year than it spent on all cloud infrastructure from 2016-2020 combined. Edwards Deming and Joseph Juran, and was famously adopted by Toyota to create its world-class production system. Foster experimentation.

Transform

Duct Tape Marketing

JUNE 18, 2025

You've got answer boxes starting to show up about, you know, from 2010 to 2016, roll up to about 2017. So think about your top three or four services, your top three or four products, your top three or four things that your company does. They were not actually looking for your product or service.

User-Generated

SmartBrief - Marketing

DECEMBER 19, 2024

In 2016, $1 billion was spent on retail media in the US, eMarketer reports. It’s a significant step beyond traditional display ads and sponsored product listings, particularly for marketers who want the storytelling capabilities of TV, but with more audience targeting precision, Yahoos Mike Merna tells a Forbes contributor.

Retail

Animalz blog

JULY 22, 2025

But it was, you know, the blog had like product announcements and feature updates, but also like, you know, 10 things to do for Valentine’s Day, like that kind of stuff. Mallory Russell [00:04:04]: Yeah, and I started in 2016, so. It does connect back to, you know, the product probably in some cute, clever way. Yeah, yeah.

SEO

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) It’s a smart model for teams who want productivity gains but worry about AI-generated content.

Thought Leadership

Animalz blog

MARCH 13, 2025

Company information prompts (product details, competitive intelligence, strategic narratives). This is like circa 2016, so like a very different podcast ecosystem, but there were still like, people were then, were like, oh man, we’re saturated with podcasts. And our product also stood the test of time as well.

Transform

Animalz blog

MARCH 25, 2025

Before starting his company about two and a half years ago, Alex worked at Teespring, Masterclass, and Bungalow, building product expertise that informed his approach to AI workflow design. Uh, he’s led product at large companies such as Teespring Masterclass and Bungalow. 00:01:00] Alex is a serial entrepreneur.

User-Generated

Animalz blog

AUGUST 5, 2025

She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

SocialPilot

FEBRUARY 3, 2025

This is vital, especially for the audience who are researching and are not familiar with your product or services. Why Creating Awareness Is Important: Conversion is impossible when your potential customer is unaware of your brand and product. Its all about grabbing attention and introducing your business as a solution to a problem.

Social Media Marketing

Duct Tape Marketing

FEBRUARY 26, 2025

algorithm, this is probably 2016, 17, their algorithm started biasing against links. So they like sell a food product. I don't have permission to mention who they are, but they sell a food product direct to consumers. And so, Twitter was one of the early adoptees of this. John Jantsch (03:47.746) Tick tock. So we tried this.

Marketing Strategy

Hootsuite

FEBRUARY 14, 2025

According to YouTubes product team, the algorithm only pays attention to how a video performs in context. 2015-2016: Optimizing for satisfaction In 2015, YouTube began measuring viewer satisfaction directly with user surveys. The algorithm wont punish your video for having a lot of traffic from off-site (e.g., a blog post).

Analytics

Duct Tape Marketing

JULY 11, 2024

06:29] How do you find funding for all the music production costs? [11:16] And I started going to these workshops in Nashville starting in 2016. 03:36): So I've been to, I just asked the woman who puts these together, their smaller group workshops, I said, how many have I been to since 2016? And she said 26.

Transform

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. Does it name specific products? “Why would they do that? Still, winning an actual Stackie Award is a fun feather to put in your cap. Not required, but nice.)

New Technology

Backlinko

OCTOBER 16, 2024

Vidnoz Website: [link] Year founded: 2016 HQ: Los Angeles, California Users: Not publicly disclosed Funding: Undisclosed Description: Vidnoz functions as an AI-powered video creation tool that allows users to generate videos with minimal effort. On top of transcription, users can get answers from meetings using an AI chat product.

User-Generated

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Content Marketing

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually. Amazon makes it easy to find products and sell them via the platform. Why it matters.

Transform

Hubspot Marketing

FEBRUARY 3, 2023

11 Free Email Hacks to Step Up Your Productivity 1. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Organization is the ultimate key to productivity and emails often fall on the back burner. 2016 and has been updated for comprehensiveness. Create folders.

Product

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. billion 2016 1.43 Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. Mobile share accounts for 57.6% hours per day in 2023.

Communications

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Best Website Designs from 2021.

Place

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. In it, product engineers described the role of deep neural networks and machine learning in the platform’s recommendation system. Source: Deep Neural Networks for YouTube Recommendations , 2016). the algorithm).

Whitepaper

Martech

DECEMBER 1, 2022

“In 2016 the company was founded and they started out in the eGifting space. Then they built this whole marketplace of products and gifts — including high-end stuff and custom stuff — and they built their own warehouses. .” The explanation came from Karen Steele, Sendoso’s chief marketing adviser. ” Why we care.

Whitepaper

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. 60% of people say they discover new products on Instagram—and there are more than 25 million business profiles on Instagram, all working to get the eyes of those 1 billion users on their offerings.

Social Media Marketing

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). 27% of internet users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines). 92% of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram.

Gen Z

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.”

Social Media Marketing

Search Engine Land

FEBRUARY 1, 2023

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers

Martech

MAY 26, 2023

The termination was “part of a periodic product portfolio review,” the statement read. Oracle acquired AddThis in 2016. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31. Why we care. AddThis was a popular tool for upwards of 15 million publishers.

Analytics