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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Adobe Experience Cloud Blog

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. The net result: Marketers can maximize the value of every advertising dollar they spend. Innovation Always. The Art of Storytelling.

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The 3 Best Analytics Companies of 2020

Neil Patel

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Go Live, wow your audience and engage.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. What Are the Benefits of Personalized Advertising for Paid Search?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Marketing leaders are 1.5

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. An advanced digital marketing strategy starts with advanced marketing metrics and analytics. Chris Weaver.

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Apple’s big maps makeover now available across U.S., newsletter sign-up, ecommerce transactions, email capture).