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The Google monopoly verdict: More industry reactions

Martech

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. As the ruling stated “search text ads are a monopoly” but search advertising was not.

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What Is Generative AI and How Does It Work?

Backlinko

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. This score factors in readability, tone of voice, originality, and SEO. Then click Next Step.

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Google declared a monopoly: industry reactions and implications

Search Engine Land

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

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Google adtech antitrust trial: Everything you need to know

Martech

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot Marketing

Lawyer.com’s brilliant marketing play resonated with audiences because Lohan’s troubled past and her frequent brushes with the law makes people who might’ve gotten in a little trouble feel like they’re not alone. In 2017, Rough Guides, a renowned travel guidebook, named Scotland the most beautiful country in the world.

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Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. With new restrictions also comes harsher penalties when laws are broken. Here, we’ll give you a quick refresher on where spam laws stand both nationally and internationally, and how your business can avoid costly mistakes.

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This day in search marketing history: February 21

Search Engine Land

Law firm that used contest to solicit Google reviews sees all but one disappear 2018: A law firm had the vast majority of its reviews on Google removed after it was discovered that the firm was incentivizing people to review the business with contests and giveaways. Google Maps “Send To Car” Running Out Of Gas?