Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Influencer marketing serves a deeper part of the funnel. The best part?

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. Use Analytics to Demonstrate the True ROI and Business Value of Marketing. Improved data collection and analytics software have a big part to play in this shift.

Customer 111

Customer CMO Customer Journey Marketing 111

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics.

Transform 105

Transform PR Marketing Marketers 105

Sprout Social

APRIL 19, 2017

You can access this report by connecting your Google Analytics account directly to our app. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. — Netflix US (@netflix) March 22, 2017. One bad situation can easily turn into a PR nightmare. It’s also broken down per network. Shall we begin?

User-Generated 111

User-Generated PR Promotion Advertisers 111

Content Marketing Institute

APRIL 26, 2018

The array of technologies for companies is dizzying: Trello , Asana , WordPress , Adobe Experience Manager , Google Analytics , Adobe Analytics , Adobe Target , Box , Eloqua , Simple Reach , Kapost , Opal , Excel , Sprinklr , Slack , Dynamic Signal. Challenge: Make the best use of the right technology.

Branding 110

Branding Whitepaper Education Traditional Marketing 110

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Approximately $40 billion in the U.S. and $5 billion in the U.K. Edison Research ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. These metrics can be found in Google Analytics. Setting up those goals in Google Analytics can help you determine exactly what your social traffic is worth in terms of dollars and cents.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. A: Chris was the VP of the team I got brought in as the director of at this PR agency. This was about 2015, 2016, and he introduced predictive analytics to our team. Q: How did you and Chris Penn meet?

Pharmaceutical 66

Pharmaceutical PR Management Analytics 66

Marketing Insider Group

OCTOBER 16, 2021

Data and analytics can help you to build better marketing campaigns. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. Use Analytics to Demonstrate the True ROI and Business Value of Marketing. Improved data collection and analytics software have a big part to play in this shift.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Neil Patel

JANUARY 21, 2021

To find out how many visitors reach your site, log in to your Google Analytics account and check out the acquisition channels report. This helpful Google Analytics guide will guide you. This tool makes it easy to get the data that you need from Google Analytics and to understand the broad picture relating to keywords on your site.

SEO 145

SEO User-Generated Analytics Health 145

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. You can use Google Analytics to see how many of your website visitors are coming through a particular link, then use your lead-conversion rate to calculate roughly how many of those visitors went on to become customers.

Price 52

Price PR User-Generated Advertisers 52

Moz

JANUARY 12, 2021

When we hit 2017, we saw more changes to the results every day than we ever had before. And in your analytics package, GA or whatever else, you can see the bounce rate for visitors landing on your pages, particularly those coming from search. Blue is really stable results. Orange is a lot of changes. So what can you do about this?

SEO 59

SEO PR Branding Place 59

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 111

PR Content Marketing Marketing Marketers 111

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 145

PR SEO Analytics Price 145

Orbit Media Studios

SEPTEMBER 20, 2022

Then in 2017, they started becoming less popular. New statistics may attract the attention of journalists and other bloggers (good for PR). ” Some bloggers use Google Analytics to guide decisions…. Most bloggers check Analytics “occasionally” or “usually.”. For years, they were on the rise.

B2C 145

B2C eBook Analytics Promotion 145

Search Engine Land

MARCH 10, 2023

During its heyday, Facebook drew more visitors to publishers than Google did – a trend that has been reversed since 2017. Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets.

SEO 96

SEO Real Estate PR Customer Journey 96

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If Before this, the site used Urchin Analytics, which became GA. John Mueller eras. Figure 24 ). were not found in the GA data.

SEO 95

SEO Analytics PR Search Marketers 95

Sprout Social

AUGUST 28, 2018

The platform grew by a staggering 200 million users in 2017 alone. Also, Instagram analytics from Sprout clue you in on your top-performing posts. A post shared by Over (@over) on Nov 7, 2017 at 6:49am PST. Nothing stays the same on Instagram for long. Especially for marketers. Nice, right? Go with the flow. Adobe Spark.

PR 111

PR Place Promotion Analytics 111

Search Engine Land

FEBRUARY 17, 2023

Also on this day Google testing questions and answers in the Google Maps interface 2022: This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Search Engine Land also wished Yahoo a happy 5th birthday in 2009. Google To Launch AMP In Search Results On Feb.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Neil Patel

JANUARY 15, 2021

There are several ways to find out: Use social media platforms like Quora See your most popular pages in Google Analytics See what posts get the most shares Listen to visitor comments on your blog posts. How to Use Google Analytics to Find Out What Readers Want. You can also use Google Analytics to find out what your readers want.

SEO 145

SEO User-Generated Health Analytics 145

Content Marketing Institute

AUGUST 14, 2018

Nicole Martin , vice president, strategy and analytics, Pace. Seriously, who remembers what 2017 was the “year of”? Purpose is to what storytelling was to 2017. Expect to be strong: Combination of PR and influencer marketing in content marketing campaigns. There’s a role for it (e.g., mmagnarelli.

Content Marketing 108

Content Marketing Marketing Marketers Education 108

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. year-on-year. JC Decaux revenue down 63% in Q2 2020.

Advertisers 52

Advertisers Advertising Retail Shoppers 52