Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. The channels that are best to engage B2C consumers may not be the best channels for B2B customers. Still cold calling in 2017?

Whitepaper

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Their social media manager shares daily outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade studio.

Fashion

The CMO Survey

OCTOBER 8, 2018

These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. Marketing Spending Grows Across Sectors All sectors are enjoying marketing spending growth, but the B2C sector has the lowest increase, with a 4.3% and B2B Services 9.2%

CMO

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns.

B2C

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education

Search Engine Land

JUNE 14, 2024

I’ll never forget spending $50,000 in month one to $500,000 by month three during a very unique time for YouTube advertising in 2017. In my experience with B2B and B2C brands, video is particularly effective for B2C, especially ecommerce. However, B2B brands that master video gain a significant advantage.

Branding

Buffer Marketing

JULY 18, 2022

Like B2C customers, your agency’s clients need that personal touch. That’s why it’s so important to be good at time management. And when your baby agency grows into an adult, you’ll want to invest in qualified client account managers immediately. And that’s a huge problem. No one can do that.

PR

Neil Patel

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Great marketers measure, manage, and tweak. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing

Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. Manage your Facebook presence alongside your other social media channels using Hootsuite. Live video was also prioritized, as it was earning 3x as much watch time, compared to regular video.

Real Estate

Content Marketing Institute

FEBRUARY 9, 2018

Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. We must balance managing today while inventing tomorrow, constantly weighing what our brands stand for against the current conversation to see how/if we can add value to the narrative.

B2C

Adobe Experience Cloud Blog

MARCH 31, 2017

I recommend using a dedicated hot spot, but if you can’t manage that, use a 4G connection at the very least. I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). Use customer-centric titles. Ask them to join a Tweet Chat.

Thought Leadership

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Branding

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. Image Source ).

Marketing Strategy

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In both cases, a clear strategy makes defining scope and achieving goals more manageable. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives?

Social Media Marketing

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). in 2020, the bulk of that was focused on B2C campaigns. We expect to see a number of tools and services emerge to help brands identify and manage influencers and document their influencer strategy. The B2B influencer space is currently underdeveloped and largely unmonetized.

Direct Mail

Content Marketing Institute

JANUARY 16, 2018

For example, according to CMI’s 2018 Benchmarks, Budgets, and Trends research , 25% of B2B and 28% of B2C marketers report content marketing tools and technologies have contributed to their increased levels of success over the past year. These expectations of greater tech dependence are likely well founded.

Branding

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Choose the right influencers to meet your goal.

Influencer Marketing

Sprout Social

AUGUST 26, 2020

When PlayerUnknown’s Battleground (PUBG) debuted in 2017, the marketing team turned a budget of $0 into one of the most popular stand-alone battle royale games with over 400 million total players worldwide. Lastly, identify key streamers with a highly engaged following to help introduce a brand new esports game using listening data.

Marketing Strategy

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. The topic clusters model. Topic cluster model explained.

PR

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Clients can view and interact with shared dashboards, collaboration tabs, and reports, while staff — e.g., writers or social media managers — can alternate between open and closed conversations. Click to enlarge.

User-Generated

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Primarily a B2C marketing tactic, B2B brands can achieve just as much, if not more reach from the UGC pot of gold. Not a single company he looked at has discussed and provided solutions to managing these issues.

Whitepaper

Martech

JUNE 23, 2022

Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore. They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets.

Transform

Content Marketing Institute

MARCH 28, 2018

Project management. Important initial considerations include: Who will manage the project? When considering which types of content to develop, evaluate the resources necessary to create, distribute, and manage that content. Sampling procedures. Questionnaire design. Data analysis. In-person events. Twitter chats.

Whitepaper

Marketing Insider Group

NOVEMBER 16, 2019

The role of the CMO is changing, and it’s no longer all about advertising and brand management. Make sure your business leaders really understand and express your business values with a positive and supportive management style. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer

Content Marketing Institute

OCTOBER 19, 2018

Quick: What was 2017 the “year of” again? B2C marketing with the queen of the porcelain throne. It began when marketing manager Clair Byrd was busy creating case studies for the company. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. JayAcunzo Click To Tweet.

Transform

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform

Marketing Insider Group

OCTOBER 16, 2021

The role of the CMO is changing, and it’s no longer all about advertising and brand management. Make sure your business leaders really understand and express your business values with a positive and supportive management style. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Twitter’s brand-friendly platform is a great way to connect with people, manage customer service and bring real value to business. Promoted Tweets. Share with us in the comments section below.

User-Generated

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. It involves expenses such as cost of sourcing content externally, time spent planning, and managing content strategies. Cost of producing content.

Content Marketing

Duct Tape Marketing

MAY 23, 2017

John: Well thanks so much so yeah, dependent on when you’re listening to this we’re recording this mid-April 2017 and the book is freshly out at that point. Basic customer management. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13]

Shipping

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I Let me explain.

Digital Marketing

Buffer Marketing

APRIL 4, 2024

Their social media manager (and the broader marketing team) really understands how to adapt large trends for their business-oriented audience. Notion (which is more of a B2B-B2C hybrid) works with creators called Notion Partners who highlight the product frequently in their TikToks. notionhq New profile, who dis?

Gen Z

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Click To Tweet.

Content Marketing

Neil Patel

OCTOBER 21, 2020

Illyes (@methode) June 26, 2017. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. You can send events from Google Tag Manager : 1. However, Google does not use bounce rate in its algorithm metrics, according to Google’s Gary Illyes: . Can they both be right?

Analytics