Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. We can also email it out to our customer base,” he says.

Education

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Branding

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2017, some big changes included weighing reactions (i.e., B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. organic posts with content identical to ads.). hearts or the angry face) more than likes.

Real Estate

Adobe Experience Cloud Blog

DECEMBER 20, 2016

We use data to: Enhance our creative: Data deeply informs the creation of our content and how we promote it. For example, whenever we launch a new asset or campaign, we create a plethora of images for our paid and organic promotional efforts. If it can be measured, it can be improved. Document Your Strategy.

Thought Leadership

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. BuzzSumo is also great for finding influential people in your industry that may be willing to promote your content.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 31, 2017

Promote your live stream. I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). We created a 31 Influencers to Follow in 2017 holiday campaign that revealed a new influencer to follow each day with animated bitmojis.

Thought Leadership

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. Consider using data you have rather than spending time and money building and promoting a survey. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants. 6 billion unique site visits.

Content Marketing

Content Marketing Institute

MAY 22, 2018

Virginia Aquarium (@VAAquarium) January 25, 2017. What’s even more powerful than creating online presentations to promote your brand’s value? The latest stats on their usage in B2B and B2C organizations. challengeaccepted We see @NationalZoo ‘s seal pup, and raise an otter/osprey combo. pic.twitter.com/D9zDWXxuDb.

Content Marketing

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Whitepaper

Content Marketing Institute

OCTOBER 22, 2017

Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Click To Tweet. Outbound marketing is the old way of doing business.

Outbound Marketing

Sprout Social

AUGUST 26, 2020

Almost half of esports fans are interested in traditional sports like basketball, soccer and motorsports and, in recent months, we’ve seen cross-promotional efforts push traditional sports fans towards esports. NASCAR, for example, pitted its professional drivers against gamers in the first ever iRacing Pro Series and drew more than 1.3

Marketing Strategy

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Choose the right influencers to meet your goal. Social media cards. Click To Tweet.

Influencer Marketing

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. They’re doing their Net Promoter Score thing , please rate them 1 to 10, and have a great day,” she says. “I I am happy.

Non-Profit

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

Inbound Marketing

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff.

User-Generated

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? — Twitter Business (@TwitterBusiness) October 11, 2017. And that social segment is key.

Social Media Marketing

Content Marketing Institute

MARCH 28, 2018

It’s helpful (versus promotional ) content. Reported data should benefit the audience, not be promotional in nature. Reported data should benefit the audience, not be promotional in nature, says @LisaBeets. Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports.

Whitepaper

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Promotion of blog posts through social media. The topic clusters model. Topic cluster model explained.

PR

Content Marketing Institute

OCTOBER 20, 2017

Take for example SEOPressor’s article for beginning B2C content marketers. . You can upload that meme on social media to promote your blog post. For example, Neil Patel chose a photo of a student to promote his online courses for entrepreneurs. People like to share good research in visual form, says @katairobi. Flip books.

Transform

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Promoted Tweets. Promoted Accounts.

User-Generated

Content Marketing Institute

OCTOBER 19, 2018

Quick: What was 2017 the “year of” again? B2C marketing with the queen of the porcelain throne. As an industry, we see things and collect data and create and promote content all the time, but do we stop and think critically ? They obsess over gaming the system and laud the new trends. Did it even matter, like, at all?).

Transform

Marketing Insider Group

NOVEMBER 16, 2019

Or maybe you want to promote a culture of great design and innovation. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. You don’t have to build your business culture around being eco-friendly. Source: [link].

Customer

Duct Tape Marketing

AUGUST 1, 2024

This is the ability to promote an individual's post on LinkedIn and we see click-through rates. So this opens us up to influencer promotions, customer testimonials, all of those kinds of things that are John Jantsch (05:21): Well, or even just agencies, right, running the campaigns. You probably couldn't do that before. Yeah, okay.

Transform

Marketing Insider Group

OCTOBER 16, 2021

Or maybe you want to promote a culture of great design and innovation. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. You don’t have to build your business culture around being eco-friendly.

Customer

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Promoting your content to your audience also will generate expenses. Well-success marketing campaigns do not only depend on gains but also their costs.

Content Marketing

Lusha

JANUARY 27, 2018

The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. When the time feels right, you can send a promotional email which encourages the user to deepen the relationship. B2B vs. B2C – What’s The Difference? billion and WhatsApp reports 1.3

B2C

Lusha

JANUARY 27, 2018

The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. When the time feels right, you can send a promotional email which encourages the user to deepen the relationship. B2B vs. B2C – What’s The Difference? billion and WhatsApp reports 1.3

B2C

Exposure Ninja

JUNE 29, 2023

(And Why It Matters For Your Business) Ethical marketing is used to describe any marketing activity that not only promotes your products or services (which are produced or carried out in an ethical way) but also promotes environmental or social causes your business cares about. That said, you don’t have to stick to one cause.

Food

Orbit Media Studios

SEPTEMBER 20, 2022

Most bloggers struggle to find time to create and promote their content. Finding time to write and promote blog content competes with our other priorities. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below.

B2C

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I Let me explain.

Digital Marketing

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Step 6: Promote Social Sharing of Your Content. Don’t be afraid of committing to a blog. Yes, it does require consistent effort.

SEO

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. 30% of UK B2C companies are still not back to pre-pandemic CX levels.

Advertising