SocialPilot

APRIL 23, 2025

This saves you time and hassle while helping you enhance communication consistency and build stronger customer relationships. Uphold ethical communication benchmarks, adhere to platform policies, and mark content as sponsored to preserve your brand’s credibility and avoid legal issues. Try SocialPilot for free!

PR 40

PR Branding Whitepaper Thought Leadership 40

Set Up

JANUARY 30, 2025

Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash? Prioritize Chemistry + Communication Building a strong Agency-Client relationship isnt just about capabilitiesits about chemistry and communication. A lack of understanding and poor communication are leading reasons why partnerships fail.

Shopper Market 59

Shopper Market Shoppers Marketing Marketers 59

Buffer Marketing

DECEMBER 12, 2024

X (formerly Twitter) : Since its launch in 2006, X has been a key player in real-time communication. TikTok: Since its global launch in 2017, TikTok has seen unprecedented growth and user engagement, with an estimated 2.05B users. As of 2024, it has 822,000 total connections on Buffer, marking an 89% rise from 434,000 in 2022.

Transform 110

Transform Thought Leadership Branding Communications 110

Use Insider

JANUARY 3, 2025

Appboy rebranded to Braze in 2017 and went public in 2021. Personalize all customer touchpoints including your website, mobile app, emails, messaging channel communications, and more. Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

SocialPilot

JUNE 19, 2025

In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. However, critics called them out for how they mistreated black trans model and influencer Munroe Bergdorf in 2017. Transparent Communication: Kept the public informed to maintain trust.

Management 59

Management Branding PR Gen Z 59

Backlinko

JULY 31, 2024

Coverstar Website: [link] Released: March 2017 HQ: Berkley, California Users: Not publicly disclosed Funding: Undisclosed Description: Coverstar claims to offer a “safe TikTok alternative”. The network allows users to join private school communities for communication where they can share posts anonymously. Get insights 8.

Gen Z 130

Gen Z Communications Customer Marketing 130

Hubspot Marketing

FEBRUARY 4, 2025

Why We Launched Our Media Narratives Program When we first started our Original Research program in 2017, something became immediately clear: our blog readers are absolutely obsessed with data. Like, Taylor-Swift-friendship-bracelets-level obsessed. In our first full year, we drove over 1.4 million views through original research.

Transform 117

Transform Thought Leadership Market Trends Video Marketing 117

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials eCommerce Shoppers Social Media Marketing 145

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Communications 138

Communications Branding User-Generated Customer loyalty 138

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Marketing Insider Group

JANUARY 10, 2017

And a communicator worth an audience’s attention. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. You’re a high-level thinker. A problem solver. If you […].

Communications 111

Communications Marketing Marketers Marketing Strategy 111

Sprout Social

APRIL 13, 2020

Now, as these government communications leaders settle into their home offices (and perhaps become more familiar than they’d like with the pitfalls of videoconferencing), the reality of the work ahead is setting in. Crisis response requires consistent, clear and accurate communication, especially when public health is in question.

Communications 145

Communications Gen Z Law Food 145

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Andy Crestodina.

Digital Marketing 135

Digital Marketing Marketing Strategy Marketing Marketers 135

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Marketing Insider Group

JANUARY 11, 2017

We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group. Yet, marketers continue to face pressure to demonstrate […].

Communications 102

Communications Customer Marketing Marketers 102

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A must-read for anyone who communicates via the written word online or offline.

Product 112

Product Content Marketing Marketing Marketers 112

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

Social Media Marketing 85

Social Media Marketing Communications Product Management 85

Content Marketing Institute

DECEMBER 29, 2017

In her quest to pivot SecureWorks marketing from brand-focused to audience-focused, Kira sat down with the best salespeople on the team and asked three questions: Who do you communicate with? This new setup facilitated better communication and processes, which helped FedEx eliminate redundancy and waste in its content efforts.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Hubspot Marketing

MARCH 19, 2019

But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. 73 percent of millennials prefer communications from businesses to come via email. Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017).

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Retain customers after they leave your site by staying in constant communication. Attract qualified traffic to your site. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. 2014 - Musical.ly 2014 - Musical.ly

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. So build relations with humans and don’t throw information blocks into a faceless audience.

Copywriting 70

Copywriting Advertising Advertisers User-Generated 70

Adobe Experience Cloud Blog

JANUARY 12, 2017

It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication. Formally, we refer to it as “proliferation,” but I think of it as a blizzard.

Thought Leadership 117

Thought Leadership Analytics Marketing Marketers 117

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Users increasingly expect unified brand experiences across all their channels, personalized communications, and individual attention—even before they give you an email address. Still cold calling in 2017? Do: Convert to HTTPS. Probably not.

Whitepaper 135

Whitepaper User-Generated B2C Thought Leadership 135

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions. No ROI, no budget.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. Code it Like it’s 2017.

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Sprout Social

DECEMBER 7, 2016

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. Both individual and team initiatives are highlighted and praised often, communication is very transparent and you feel like your voice is heard.”. Want to join us?

Place 112

Place Succession Management Communications Management 112

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report. 2) Communicate, celebrate, and address the achievement -- or lack thereof. And that's a problem.

Communications 145

Communications Place Customer Marketing Strategy 145

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. That’s set to grow to 6 billion by 2017. billion 2017 1.66 Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027.

Communications 120

Communications Product Marketing Marketers 120

Adobe Experience Cloud Blog

APRIL 10, 2019

In fact, LinkedIn’s State of Sales 2017 US Report notes that trust in a salesperson is the number one factor in a purchase decision. Communicate in a Human Way. While relationships can start with electronic communication, such as emails and interactions via social media platforms , they need to be more personal and more human.

Thought Leadership 133

Thought Leadership Fashion Communications Customer 133

Sprout Social

APRIL 26, 2018

Sitting down with Shweta, you quickly realize that one of her of most impressive qualities is her unique ability to balance highly technical knowledge with thoughtful communication. Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges.

Communications 111

Communications Analytics Place Product 111

Adobe Experience Cloud Blog

JANUARY 5, 2018

However, my caution to marketers is that you need to shift to personalizing a majority of your content in 2018, or you will face an accelerated increase in communication opt-out from your customers and prospects. Here’s a good read from late 2017 on AI and marketing that can get you started! Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Calvyn Lee Blog

NOVEMBER 22, 2023

Sharing WhatsApp user data with Facebook to target ads triggered a backlash in 2017. WhatsApp Business Offers Hope In early 2018, WhatsApp launched WhatsApp Business to facilitate communication between companies and customers. And turning peer-to-peer communication into a lucrative revenue stream appears increasingly unlikely.

User-Generated 130

User-Generated Shipping Communications Customer 130

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Adobe Experience Cloud Blog

JUNE 24, 2019

And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. between 2017 and 2018. Once you have opened the lines of communication with a prospective buyer, you still face a long process to close the sale. Personalize customer communications .

Transform 134

Transform Whitepaper Thought Leadership Communications 134