Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. And who’s on the ground, interacting with customers? This makes them key players in the boardroom, being considered the voice of the customer at the leadership table.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. This is especially true of data on product usage and customer feedback from social media and review sites.

Transform 62

Transform CRM Product Customer 62

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer. outlines only vs. full color).

Branding 115

Branding User-Generated PR Law 115

Buffer Marketing

FEBRUARY 18, 2025

Sessions on scaling content teams and managing business infrastructure. Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. You'll learn about platform algorithms and content marketing tactics directly from industry leaders. Spoiler alert: It wasn't great.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

JUNE 23, 2022

Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore. They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets.

Transform 106

Transform Customer Branding Food 106

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. Make sure to update them regularly, and consult your social care and customer service teams for terms to include.

Management 114

Management Branding Advertisers Advertising 114

Hubspot Marketing

SEPTEMBER 29, 2023

Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox. Checker Plus Price: Free Checker Plus is a Chrome extension for Gmail that helps you manage multiple Gmail accounts at once so you don‘t have to flip through multiple inboxes.

Management 117

Management Price Place Product 117

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. Then, click Ask.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Backlinko

APRIL 21, 2024

From automating review management to dominating local search, the right technology can help your business grow long-term. In 2017, they invested in SEO to help drive organic website traffic. And attract more customers. Review management: Track, respond to, and analyze customer reviews.

SEO 109

SEO Customer Price Management 109

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. 4) Managing Your Website.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Martech

APRIL 21, 2022

Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. Paul Kus, Inkbox’s senior manager of retention marketing, put it starkly. That doesn’t help so much with brand new customers, but Inkbox and Crossing Minds figured out how to kickstart the process.

Customer 113

Customer Shoppers User-Generated Product 113

Sachs Marketing Group

NOVEMBER 10, 2022

Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). But in truth, there are countless simple email marketing tips that can help you attract new customers and grow your business. If you want my team at Sachs Marketing Group to help manage your email marketing, click here.

Email Marketing 98

Email Marketing Customer Marketing Marketers 98

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” of marketing budgets in 2017 to the current 7.2%. The top uses of AI in marketing involve content personalization, predictive analytics for customer insights, and targeting decisions.

CMO 130

CMO New Technology B2C Analytics 130

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. NMX is the Google Search interface used to manage your Google Business Profile in Google Search.

Management 97

Management Health Product Advertising 97

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience. Marketing isn’t sales. Quick Takeaways.

Customer 111

Customer CMO Customer Journey Marketing 111

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Disclosure: I manage HubSpot’s platform partnerships.). We also use several of these for managing our ecosystem.

Transform 119

Transform Manufacturing Finance eCommerce 119

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Use customer reviews in your pop-ups. Consider showing off your customer reviews. Want to build trust and brag about your clout?

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Hubspot Marketing

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. Additionally, you're able to enter custom keywords and tags. Image courtesy of BlackMagicDesign.

Price 145

Price SEO Product Management 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. So what’s the best way to illustrate your stack?

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. They’re left with a limited or inaccurate view of customers or prospects. Meanwhile, quality data is the key to providing personalized content, which is crucial to enhancing the customer experience and driving revenue.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023.

CRM 121

CRM Marketing Automation Platform Marketing Marketers 121

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Traditionally, an SLA serves to clearly define exactly what a customer will receive from a service provider. Data from the 2017 State of Inbound Report.

Communications 145

Communications Place Customer Marketing Strategy 145

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. No matter how individual producers and companies manage to innovate when it comes to video marketing, the medium is going to be a mainstay in the evolution of content marketing going forward. Image Source. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Martech

FEBRUARY 22, 2024

The rise — and evolution — of customer data platforms Let’s recall what a customer data platform is. He founded the CDP Institute, which defines a CDP as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Hint: It’s not one person or one role. More to come on that.

User-Generated 112

User-Generated Transform Analytics CMO 112

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. Note : Don’t forget that an unhappy customer is not a troll. When a troll manages to get you riled up, they’ve won.

Millennials 29

Millennials Management Health Branding 29

Buffer Marketing

JULY 18, 2022

Like B2C customers, your agency’s clients need that personal touch. That’s why it’s so important to be good at time management. And when your baby agency grows into an adult, you’ll want to invest in qualified client account managers immediately. And that’s a huge problem. No one can do that.

PR 128

PR B2C Management Traditional Marketing 128

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

NOVEMBER 8, 2018

Because companies who can find gaps in your business model will quickly learn how to fill those gaps and solve your customers’ problems better than you can. They created a fictional company called Acme Management Technology and wrote an entire business plan for them. So how do you keep up? ThoughtCo’s Sample Business Plan.

Health 145

Health Education Product Management 145

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

The CMO Survey

SEPTEMBER 14, 2021

Marketing leaders report being asked to lead 73% of the digital transformation in companies, challenging assumptions that such processes are managed primarily by technology leaders. Considering the specific metrics used, marketing leaders report that sales impact and customer engagement make up almost 50% of the evaluation.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Litmus

AUGUST 6, 2021

You already know Litmus will help you create better emails faster, but is your team or manager onboard? This is why rigorous testing needs to be part of every email marketer’s workflow to guarantee a great brand impression and customer experience. Originally published on August 22, 2017, by Jaina Mistry. We’ve got your back.

Education 110

Education Management Branding Product 110

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. Edison Research ). Explore tools and platforms.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145