Hubspot Marketing

APRIL 26, 2019

At HubSpot, we believe happy customers are core to any businesses' success. Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers share the products they love -- a lot!

Gen Z 145

Gen Z Millennials Product Customer 145

Sprout Social

MARCH 29, 2017

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. of millennials prefer Instagram. The company went public in early March 2017. of millennials prefer Snapchat. 1 million advertisers.

Millennials 111

Millennials Communications Advertising Advertisers 111

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Podcast listening is more prevalent among younger Americans. Edison Research ).

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% Only 3 percent of Tweets about customer service issues call out the company's username with the @ symbol. It surpassed Twitter in business users in 2017. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hubspot Marketing

MARCH 22, 2018

This means, if you aren’t reaching your customers online, you could be losing half of your potential revenue. It isn’t enough to post product images to your site and hope your ideal customers will find them. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content.

eCommerce 145

eCommerce Millennials Shipping Price 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. In addition to the lens, they made custom geo-filters that were unlocked when someone visited their store. Dunkin’ (@dunkindonuts) June 2, 2017. Who can still benefit from Snapchat marketing?

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. the marketing pendulum has swung to a more organic source of testimonials: customers and employees, points out Forbes ’ Cheryl Conner. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Millennials Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. We can also email it out to our customer base,” he says. The millennial market is really who banks like ours are looking to connect with.”. It’s a key market for us.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Transform 144

Transform Retail Millennials Marketing 144

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. Read: Marketing Lifehacks for Engaging Generation Z.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Sprout Social

MARCH 31, 2017

A1: Content has moved from "how" to "why" – using a customer's experience with a brand to tell a story. Wood (@a1972bmw) March 29, 2017. — MyCorporation (@MyCorporation) March 29, 2017. — Sarah Romero (@iHeartDates) March 29, 2017. — Caitlin Waters (@Cait_Waters) March 29, 2017.

Content Marketing 81

Content Marketing Entertainment Thought Leadership Millennials 81

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Check out those #customized @iamspecialized_road #sworks slippers!

Millennials 102

Millennials User-Generated Promotion Marketing 102

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. Note : Don’t forget that an unhappy customer is not a troll. At the very least, their comments may be valuable customer feedback.” — Carter Wilkerson (@carterjwm) April 6, 2017.

Millennials 29

Millennials Health Management Branding 29

Sprout Social

OCTOBER 23, 2018

Post to all of your social networks so you don’t miss customers on any channel. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. They’re using a custom domain for the giveaway. Does video perform better than a blog post?).

Shoppers 111

Shoppers Retail Millennials Promotion 111

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. About 70% of online customers research product reviews before deciding to make a purchase. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. With text messaging, the customer decides when to interact. User behavior shows customers desire text support.

Non-Profit 111

Non-Profit Marketing Marketers Millennials 111

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

NOVEMBER 28, 2016

It’s up to brands to move to social to find new customers. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. To handle the influx of incoming messages, some businesses like Amazon created separate social customer support channels.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. No audience, no customers, no business.”. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. This holds particularly true with Love Island.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Customer reviews 30.5% Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online.

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

MARCH 2, 2020

Roughly 62% of GenZers and millennials would like to be able to search by image. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. According to a 2017 Pinterest study , storytelling and how-to’s are the most popular video formats. Visual search is on the rise.

Marketing 145

Marketing Marketers Advertising Advertisers 145

SMA Marketing

DECEMBER 15, 2022

Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. 73% of customers use multiple channels to shop. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Research shows that 83 percent of millennials prefer to do business with brands that align with their values. You can give them away to the first X number of customers or even auction them off as stand-alone products. Taco Bell GIFs.

Branding 125

Branding Real Estate Millennials Fashion 125

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. Only 3% of tweets mention a brand directly with a customer service issue.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Hootsuite

JULY 8, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. You can start with broad categories like millennials or single dads. You can’t speak directly to your best potential customers if you’re trying to speak to their kids and parents and spouses and colleagues at the same time.

Fashion 145

Fashion Food Analytics Retail 145

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although viral marketing campaigns have the potential to leave an impression on customers or the public at large, people have pretty short attention spans for these types of memes, hot topics and trends.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Hootsuite

JUNE 26, 2019

Millennials, single moms, kids with kanines? Get clear about your current customers, too. We have a guide to conducting audience research that includes a template to help you build customer/audience personas. Like… Respond to a happy customer ( or to a troll ). — IKEA USA (@IKEAUSA) June 8, 2017.

User-Generated 112

User-Generated Analytics Millennials Copywriting 112

Sprout Social

SEPTEMBER 12, 2018

That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog. It’s easily one of the most popular social channels around, and a fantastic way to connect with the millennial demographic. Let your customers see the real personality in your brand.

Promotion 111

Promotion Millennials Marketing Marketers 111

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. The time spent watching Instagram videos has increased 80% since 2017. Studies have found that 79% of new customers acquired by brands or businesses were through Instagram. Here we go! Common Video Marketing Statistics 1.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. scribblelive is a tool that learns interests of users & gathers custom-picked articles. AaronOrendorff Click To Tweet. Click to enlarge.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111