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New horizons for data-driven direct mail marketing

Martech

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. And, as an observer of younger generations of marketers using AI, they may be particularly vulnerable.

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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. million in 2017 ($20.1 What doesn't cost $7 million is software like Marketing Hub or our ad management software. million ($4.9

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EU hits Google with $2.6 billion fine in antitrust case

Martech

The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We We made changes back in 2017 to comply with the European Commission’s decision. We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.

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Are attention spans really getting shorter? How should marketers respond?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. And how should marketers respond? This diversity allows marketers to engage users in ways that resonate with their preferences.

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8 Top Brainstorming Techniques to Help You Write Killer Emails

AWeber

It's one of the top reasons our customers give us for letting their email marketing flatline. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In They just run out of ideas or topics to write about.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.