Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. Podcasts and Advertising.

Gen Z 142

Gen Z Advertising Advertisers Millennials 142

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR: This Old Marketing podcast. 06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): In this week’s episode. Show details. (00:01):

Content Marketing 109

Content Marketing Millennials Marketing Marketers 109

Hubspot Marketing

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Content Marketing Institute

OCTOBER 14, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. In this week’s episode.

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Watch time for videos on “which product to buy” doubled between 2017 and 2018.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

MAY 9, 2022

We surveyed over 300 social media marketers in the United States and got the answer. When it comes to best times to post, marketers report almost identical numbers on Facebook as they do on Instagram. In addition, 100% of marketers surveyed from travel and hospitality brands also chose this time frame. 3 and 6 p.m., and 9 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

MARCH 29, 2017

As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target. of millennials prefer Instagram. The company went public in early March 2017. of millennials prefer Snapchat. of millennials prefer Snapchat. 1 million advertisers.

Millennials 111

Millennials Communications Advertising Advertisers 111

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Take Women of Sitecore, for example.

Transform 144

Transform Retail Millennials Marketing 144

Content Marketing Institute

OCTOBER 21, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Download this week’s PNR: This Old Marketing podcast. In this week’s episode.

Content Marketing 90

Content Marketing Millennials Marketing Marketers 90

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Year Launched: 2017 (Founded in 2016). The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That doesn’t mean marketers should forget about men. How many of them are yours?

Marketing 145

Marketing Marketers Advertising Advertisers 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. Make Data Your Playground.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). Podcasts take time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Conclusion.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

APRIL 12, 2017

Here are five things marketers have to look for with the right takeover strategy: 1. Just like any other marketing strategy, you want to outline your goals, the metrics that define success and what you plan to see once the takeover is complete. According to a Sprout Social 2017 Q1 Index , 48.6% Milwaukee is so fun!

Millennials 102

Millennials User-Generated Promotion Marketing 102

Sprout Social

MARCH 31, 2017

Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy. Wood (@a1972bmw) March 29, 2017.

Content Marketing 81

Content Marketing Entertainment Thought Leadership Millennials 81

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Dunkin’ (@dunkindonuts) June 2, 2017. increase in usage since 2019.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. 90% of all internet traffic in 2017 will be video. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Click To Tweet. Click To Tweet. Strategy'

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 3. Millennials prefer YouTube over TV.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

Non-Profit 111

Non-Profit Marketing Marketers Millennials 111

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. billion people on Facebook Messenger , it makes sense to take advantage of chatbots for marketing, customer service, and sales. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year. Play Magazine.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Hubspot Marketing

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it. TikTok's revenue more than tripled between 2017 and 2018.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. Digital marketing isn't only for online businesses.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Hubspot Marketing

APRIL 13, 2020

Whether you're interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms that weren't created in Silicon Valley can be an eye-opening experience. In areas like these, where people might not be able to access common U.S.-based

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. This is a more advanced technique that shouldn’t be employed all the time, but if it fits your brand and the scenario is mostly innocuous, you can incorporate trolling into your broader marketing plan.

Millennials 29

Millennials Health Management Branding 29

Sprout Social

OCTOBER 23, 2018

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors.

Shoppers 111

Shoppers Retail Millennials Promotion 111