The CMO Survey

AUGUST 28, 2019

who reported being unwilling in the February 2018 Survey. On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6%

CMO 130

CMO New Technology B2C Analytics 130

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. And there’s an added benefit. Added benefit?

Customer Journey 122

Customer Journey Analytics Marketing Automation Platform Advertising 122

Hubspot Marketing

MAY 13, 2024

My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing. Social media platforms have their place, but they should never be your sole content promotion strategy. Consider these popular analytics tools: HubSpot Analytics.

Promotion 100

Promotion Analytics SEO Education 100

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps. versus 13.8%

Search Marketers 87

Search Marketers Real Estate Transform Marketing 87

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Processing.Please wait.

Email Marketing 109

Email Marketing Finance Marketing Marketers 109

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. 2018: Advertisers could make more on-the-go changes.

Search Marketers 109

Search Marketers Marketing Marketers SEO 109

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Germany Gone Kaput? domain registrations shenanigans.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. Why Do Lawyers From Utah Hate Search Ads?

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 14, 2023

Google Image Search removes View Image button and Search by Image feature 2018: After making a deal with Getty Images, Google revamped some of its image search features and user experience. by Bill Hunt 2011: After Places & Deals, What Is Next For Facebook? Dear Google Alerts: Why Aren’t You Working?

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

MARCH 8, 2023

Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

MARCH 20, 2023

Google: Using non-English URLs for non-English websites is fine 2018: Google was able to crawl, index and rank them. Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion 2013: Bing expanded Satori to include more people, places and things. Google Suggest Becoming A Default Feature?

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Rock Content

SEPTEMBER 27, 2017

At the very least I would recommend Google Analytics, but there are certainly other ways to keep track of progress. Planning is its own important discipline and any good-size content project needs a content project manager. Somebody to manage the process (on some teams this is also the web producer). Project Manager.

CMO 50

CMO Management Content Marketing Place 50

Hootsuite

JULY 5, 2023

A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. All popular social media networks have APIs that developers can use to create social media management tools. API stands for application programming interface.

Analytics 90

Analytics Management Health Social Media Marketing 90

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found. 2018: International SEO and search trends: How does it all work?

Search Marketers 95

Search Marketers Finance Marketing Marketers 95

Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Social media managers use the tactic to help save time and resources. — Warby Parker (@WarbyParker) April 5, 2018.

Social Media Marketing 145

Social Media Marketing Management Analytics User-Generated 145

Martech

DECEMBER 7, 2021

James McDermott, CEO of Lytics, said the CDP industry must think about how their customers can manage and activate customer data, and that Cloud Connect can fill this role using their customers’ cloud data warehouse. There are also varied subscriptions available to meet specific campaign needs. Why we care. That’s where CDPs come in.

Transform 96

Transform User-Generated Advertising Advertisers 96

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. A practical guide to improving return on ad spend by Jacob Baadsgaard 2018: What’s going on with Google brand CPC?

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Martech

OCTOBER 20, 2022

As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. Design and manage internal workflows and processes. It develops new marketing strategies, manages complex digital projects and defines success metrics. Research and recommend new marketing technology products.

CMO 92

CMO Analytics Marketing Marketers 92

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Bing Entity Search API is now available 2018: The API let you pull Bing Knowledge Graph information about people, places, things, and local businesses directly into sites and apps.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 11, 2023

Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2018: Videos could appear on Google Maps and local search listings. Says Google Analytics Now Verboten. Google Places Gets Its Own iPhone App.

Search Marketers 115

Search Marketers Health Law Marketing 115

The CMO Survey

FEBRUARY 24, 2021

With customer demands for digital experiences growing, marketers have been placed in a stronger position to deliver this value. were senior manager roles. of these being senior managers. AI and machine learning in the marketing toolkit has shown increasing implementation, with ~10% increase in use year over year since 2018.

Transform 130

Transform CMO B2C Digital Marketing 130

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Good that data is driving predictions all over the place.

eCommerce 91

eCommerce User-Generated Manufacturing Finance 91

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. MBA programs focus on the humanity of business, such as people management, organizational behavior, and leadership.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Google’s Page Speed Update does not impact indexing 2018: Indexing and ranking are two separate processes – and this specific algorithm had no impact on indexing.

Search Marketers 91

Search Marketers Transform SEO Marketing 91

Search Engine Land

JANUARY 4, 2023

2018: Search marketers weighed in on their experiences since the change took effect. 2018: And when Google said “devices,” that included Android smartphones, tablets, TVs, headphones and Google Home smart speakers. 2016: Here’s what the move meant for those managing Bing Ads campaigns. Many had experienced no issues.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. Another is marketing analytics firm ChannelMix. Should we put it into context?

Advertising 115

Advertising Advertisers Analytics Place 115

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. The platform, ranked in G2's 2021 top 50 "Products for Sales," helps brands recruit, onboard, and manage partners. Want a simple and easy-to-use dashboard to manage your partners? Partner management optimization. Develop an automated payment process.

Performance Marketing 122

Performance Marketing Affiliate Marketing Price Retail 122

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Pinterest business accounts have access to analytics via Audience Insights. More people are using Pinterest than ever.

Millennials 145

Millennials Fashion Promotion Analytics 145

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. A practical place to start this discussion is by debunking some of those myths. One of the most helpful analytics to monitor is competitive analysis.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Sprout Social

JUNE 17, 2021

Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. Never underestimate the power of social listening and community management. — Courtney Lacy (@clacy__) December 4, 2018. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. This may involve refining targeting criteria, optimizing ad creative, and strategically placing ads to maximize visibility among users who have opted for the ad-supported model.

Law 100

Law Marketing Marketers Advertising 100

Bannerflow

APRIL 16, 2020

By placing a tracking code on your website and on key pages of that website, you can accurately build an audience that is already familiar with your brand. Since 2018, GDPR has meant it’s important to gain consent before processing any first party data. Analytics platform. Customer relationship manager (CRM).

Advertising 98

Advertising Advertisers Fashion CRM 98

Hubspot Marketing

MARCH 18, 2022

Litmus offers a free email template collection — from newsletter templates to account management templates. Most email code editors will place the CSS inline with the HTML itself after both are uploaded separately. Moosend also tracks analytics and sends personalized automated emails to subscribers based on their interest and behavior.

Price 145

Price Non-Profit eCommerce Fashion 145

Hootsuite

NOVEMBER 5, 2020

You’re in the right place to find out. FedRAMP stands for the “Federal Risk and Authorization Management Program.” But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. If yes, they submit an Authority to Operate letter to the FedRAMP project management office. Monitoring.

Law 129

Law Health Finance Analytics 129

Adobe Experience Cloud Blog

MARCH 23, 2018

That big discrepancy suggests a gap in value placed on the disciplines. The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. In addition to creative work, it now also involves a lot of analytics. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134