Rock Content

JUNE 1, 2024

Knowing how to create a newsletter on WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog. Inside a newsletter, the content can be anything that makes sense to your Digital Marketing strategy.

eBook 98

eBook Digital Marketing Email Marketing SEO 98

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Marketing Insider Group

FEBRUARY 17, 2021

Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Meanwhile, 29% of the low-performers said their content marketing generated sales and revenue, compared to three-quarters of high-performers. They get that digital ads don’t work and they need a real solution.

Energy 145

Energy eBook Content Marketing Branding 145

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. Content Is Still King.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Do you have video on your list of strategies to incorporate in 2018? Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. Hack #18: Journies and courses convert better than ebooks. Hack #1: Video remarketing.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

JANUARY 7, 2020

In November 2018, LinkedIn launched LinkedIn Pages. Keep these images up-to-date with your latest branding and marketing materials. Not only is this critical for presenting a unified social presence, but it ensures your LinkedIn Company Page also matches your website, blog, and other digital marketing materials.

Education 145

Education eBook Advertisers Advertising 145

Rock Content

MARCH 4, 2020

Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. This guide will go over: What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

illumin

JUNE 25, 2019

According to NBC News , in 2018, legal marijuana in the U.S. The combined North American market is projected to reach $16 billion in 2019. After its legalization in the fall of 2018, the total cannabis market in Canada (including medical and recreational, whether legal or illegal) is projected to generate $7.17

Advertising 69

Advertising Advertisers Law eBook 69

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Landing pages are almost an icon of Digital Marketing. Email marketing. Compliance with regulations. Landing pages.

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Rock Content

DECEMBER 2, 2020

Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message. Some examples of marketing assets are: blog posts; ebooks ; infographics ; landing pages ; solution finders. How to do this?

Management 85

Management Transform Marketing Marketers 85

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Martech

APRIL 5, 2022

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Get the daily newsletter digital marketers rely on.

Customer 111

Customer CMO Customer Journey Non-Profit 111

AWeber

FEBRUARY 13, 2024

Here’s how to create a simple lead generation funnel that grows your business over time: Develop a valuable piece of lead generation (“lead gen”) content , such as an eBook, webinar, or training course. The goal is to provide value, establishing your business as a trustworthy authority in your field. Your email list belongs to you forever.

Non-Profit 115

Non-Profit User-Generated Entertainment Promotion 115

Bannerflow

JULY 12, 2019

As a digital marketer, you most likely will have heard of programmatic advertising. With your strategy and the right technology in place, your programmatic advertising campaigns work in a similar manner and best practice to any other digital marketing campaign. How does programmatic advertising work? Conclusion.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Rock Content

NOVEMBER 17, 2020

So, that’s what word of mouth marketing is all about — and companies have figured out the importance of it. As one of the best practices for Digital Marketing , you shouldn’t ignore its benefits. Digital Marketing 101: connect rather than collect. Now, let’s talk about making the magic happen.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Marketing Materials.

Marketing 70

Marketing Marketers Price SEO 70

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Currently, Marketing Automation is a fundamental part of several companies around the world. billion in 2018, is expected to reach $25.1 Different tools and strategies shape the Digital Marketing environment.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Unbounce

MAY 1, 2024

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Problem : The digital marketing realm is awash with opinions on the “ideal” button color—green, red, pink, you name it.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. February 9, 2018. February 13, 2018. The winner will get a free iPad mini, and the best answers will be compiled in their Valentine's Day ebook. Panera's Engagement Offer.

Marketing 145

Marketing Marketers Health Shoppers 145

Hubspot Marketing

AUGUST 9, 2018

Digital Marketing. Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Content Marketer.

PR 145

PR Non-Profit Marketing Marketers 145

Orbit Media Studios

SEPTEMBER 20, 2022

” Guides and ebooks are also a common format for content (43%) and around one in four bloggers use gates, requiring blog readers to enter an email address to get access to the second piece of content, usually that guide or ebook, often called a “lead magnet.”. But which content formats are the most effective?

B2C 145

B2C eBook Analytics Promotion 145

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Lisa Murton Beets, CMI’s research director, provides an overview of B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. As you learn about new or better tools, update the article so it remains fresh.

Transform 111

Transform B2C SEO Content Marketing 111

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You also don’t need to tell people to “click.” They know how cursors work.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Sprout Social

JANUARY 25, 2019

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Signal is providing a valuable resource for digital marketers. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. We hope you’ll visit soon.

Branding 112

Branding Customer Whitepaper Manufacturing 112

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Attending offline events such as digital marketing conferences and trade shows can help you generate leads from other areas of interest. Attend Offline Events.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Duct Tape Marketing

JANUARY 31, 2018

From everything from giving up their email addresses to get that must have email or rather ebook that they want, they’ve got to opt in with their email to get it. John Jantsch: I saw somebody predict that 2018 was going to be the year of mobile, so who knows? This book is going to be one of your favorites for 2018.”

eBook 60

eBook Price Branding Energy 60

Econsultancy

MARCH 4, 2022

This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 This could be down to increased investment in digital advertising now that initial uncertainty has subsided. billion hours in retail apps. billion, while Amazon Web Services grew 32%.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98