Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

AUGUST 25, 2021

And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. The purview of the social media manager is expanding. Just a thought. —

Management 140

Management Social Media Marketing Education Communications 140

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hootsuite

MAY 31, 2022

8 in 10 Pinterest users say the social network makes them feel positive. Pinterest banned political ads in 2018. The number of mobile users fluctuates every year, but it’s been above 80% since 2018. That makes Instagram the social media platform with the largest audience overlap with Pinterest. It’s mandatory.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy.

Law 129

Law User-Generated Email Marketing Education 129

Hootsuite

DECEMBER 20, 2019

billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Facebook’s latest figures show that more than 2.45 billion people log in to the platform every month. Get Started.

Social Media Marketing 112

Social Media Marketing User-Generated Advertising Advertisers 112

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Community management. Marketing generalist. Marketing generalist.

Management 144

Management Transform Communications Market Trends 144

Hootsuite

SEPTEMBER 8, 2020

Creating and managing multiple YouTube channels can take up a lot of time and energy. Below are the absolute best ways to manage multiple YouTube channels under one account. — BuzzFeed (@BuzzFeed) October 19, 2018. How to add multiple users to manage your YouTube channel. Source: Pew Research Center.

Management 145

Management Energy Analytics Branding 145

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Enthusiasm, personality, accountability.

Management 111

Management PR Social Media Marketing Analytics 111

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed.

Analytics 112

Analytics Price Influencer Marketing Social Media Marketing 112

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

Hootsuite

APRIL 9, 2025

Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 133

Management CMO Marketing Marketers 133

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. Not all businesses are exactly clear on how to hire a social media manager. The problem?

Management 111

Management Analytics Social Media Marketing Price 111

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. Even #socialmedia managers must sleep – it’s OK if a 2 a.m.

Management 111

Management Energy Analytics Social Media Marketing 111

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 5, 2019

At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future. Two of the most commented-on subreddits of 2018 related to video games. Reddit Blog).

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hubspot Marketing

MARCH 24, 2017

But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. National & Global Holiday Calendar: 2017-2018. January 2018. February 2018.

Food 145

Food Health Social Media Marketing Education 145

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Don’t panic.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018. Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Advertising 111

Advertising Marketing Marketers Advertisers 111

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 17, 2019

This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs. Crossing the collaborative divide requires an equally mindful transition towards consistent communication, project management processes, and teambuilding. Issues with integration. About 75% of cross-functional teams fail.

SEO 134

SEO Thought Leadership Marketing Marketers 134

Sprout Social

SEPTEMBER 10, 2018

A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Since musicians are often so busy, you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.

Real Estate 111

Real Estate Social Media Marketing Promotion User-Generated 111

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That’s an increase from 35% in 2018.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

AUGUST 5, 2020

Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. To do that, you’ll need to set up a Facebook page and create ads through Facebook’s ad manager. Save time managing your Instagram presence using Hootsuite. Try it free today.

Branding 145

Branding Advertising Advertisers Social Media Marketing 145

Hootsuite

SEPTEMBER 22, 2021

The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. Is that shadowbanning, or just community management? To recap: social media platforms don’t acknowledge that shadowbanning is real. Easily manage all your social media profiles using Hootsuite. We do not.”.

User-Generated 145

User-Generated Promotion Management Social Media Marketing 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. View this post on Instagram.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Hootsuite

APRIL 14, 2021

That’s an increase from 450 million at the end of 2018. You can manage addresses, hours and websites in the Business Profile category in settings. It’s an automated messaging platform, ideal for managing high volumes of messages. This app makes managing your business’s WhatsApp contact list easy. Try it free today.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. Sport climbing was mesmerising at Buenos Aires 2018 !

Health 145

Health Social Media Marketing User-Generated Promotion 145

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. social messages annually. Bien Media. CF Search Marketing. Social Babies.

Non-Profit 98

Non-Profit PR Social Media Marketing Retail 98

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? important; } blockquote.tiktok-embed:after { content: none !important; important; }.

Transform 145

Transform Price Marketing Marketers 145

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Now, you just need to pay attention to what they’re saying on social media. We’ve used social listening in the past two months to report all the way to top management, to our CEO.”

Branding 145

Branding Food Entertainment Product 145