Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. is so 2018. Enter dynamic content.

B2C 91

B2C User-Generated Email Marketing CRM 91

Marketing Insider Group

APRIL 29, 2025

Is your marketing strategy evolving fast enough to meet the modern buyer’s expectations? Sagefrog’s B2B marketing experts can help you align your messaging, modernize your strategy, and deliver the seamless experiences today’s buyers demand. Those that don’t? They’ll be left behind.

CRM 89

CRM Price Whitepaper Thought Leadership 89

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Source: Hootsuite Social Trends 2025 Report How to use social media stats to inform your strategy 1. Global social media usage statistics 1. Source: Statista 2.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Litmus

JULY 7, 2025

If your campaign involves email personalization , contextual targeting , or dynamic content as part of a broader lifecycle marketing strategy, the email QA process also involves checking that the email is functioning properly based on who the content in a given version is intended to reach. The email is accessible.

Marketing 79

Marketing Marketers Email Marketing Retail 79

Buffer Marketing

APRIL 8, 2025

  Engaging with your target audience should be baked into your marketing strategy, and Facebook suggests replying to comments and messages within 24 hours. Fake news has been rampant on Facebook , so they've been doubling down on looking for signals that indicate misinformation or misdirection since 2018. 

User-Generated 120

User-Generated Health Promotion Social Media Marketing 120

Businesses Grow

MARCH 24, 2025

The visually stunning, cinematic long-form ad reunites Apple with Oscar-winning filmmaker Spike Jonze , who directed the brands lauded Welcome Home in 2018. As I write this — four days after the video’s debut — it has already been viewed 15 million times on YouTube. And the new video features popular star Pedro Pascal.

Marketing 107

Marketing Marketers Entertainment Branding 107

Adobe Experience Cloud Blog

JULY 9, 2018

But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey. Personalized and Segmented Emails. Drip Campaigns.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Content Strategy. Use available data to identify top customers and prospects, and engage with them through marketing and sales efforts. Enterprise Marketing for 2018.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? If a certain marketing strategy or approach has consistently worked for your business, why change it?

Market Trends 145

Market Trends Marketing Marketers Advertisers 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year.

Whitepaper 135

Whitepaper User-Generated B2C Thought Leadership 135

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. In other words: Yeah, VR marketing is a thing you need to think about. Here are five of our favorite VR marketing campaigns. 5 VR Marketing Examples to Inspire Your 2018 Strategy.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. Have you implemented chatbots into your marketing strategy yet? Why or why not?

Thought Leadership 134

Thought Leadership Millennials Customer Marketing Strategy 134

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

MARCH 14, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. However, content marketing needs […]. However, content marketing needs […].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. So which of these hot new digital marketing strategies do you plan on implementing?

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Decide on your platform(s).

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Pop-Tarts (@PopTartsUS) March 6, 2018. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. It’s hard to imagine it was only $10 billion in 2018. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 119

Marketing Strategy B2C Marketing Marketers 119

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. B2B Email Marketing Statistics. 93% of B2B marketers use email to distribute content.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Hubspot Marketing

MARCH 18, 2020

If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. We'll cover podcasting's biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. Podcasts and Advertising. Statista ). Podcast Growth.

Gen Z 145

Gen Z Advertisers Advertising Millennials 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

Sachs Marketing Group

DECEMBER 20, 2022

TikTok as a content platform began in 2018 and was created from a merger between ByteDance’s social network Douyin , and the popular lip-sync video app Musical.ly. The post How to Create a TikTok Marketing Strategy for 2023 appeared first on Sachs Marketing Group.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. 14:26] Why do you call this book the last great marketing strategy? [16:32]

Marketing Strategy 96

Marketing Strategy Gen Z Marketing Marketers 96

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MAY 7, 2019

So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% source: Moz ).

Place 145

Place Education Branding Marketing Strategy 145

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018. Create a blog.

Marketing 145

Marketing Marketers SEO CRM 145

Search Engine Land

JUNE 12, 2024

” Search volume for the keyword “audience research tool” started to grow after SparkToro launched in 2018 and increased by 33% in the past year. However, the team may be playing a long game and focusing on designing an entirely new category for “audience research tools.”

SEO 98

SEO Marketing Strategy PR Marketing 98

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Which Social Media Platform Should You Market Products On?

Shoppers 145

Shoppers Product Gen Z Promotion 145

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. Build a modern conversational growth strategy fit for your growing B2B organization and customer base. Standardize. Levy, Jason.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. That’s up from 80% in 2018.

Marketing 145

Marketing Marketers Advertisers Advertising 145

Marketing Insider Group

MARCH 27, 2019

Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. As people […].

Email Marketing 111

Email Marketing Marketing Strategy Marketing Marketers 111

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. 366 million new people started using social media in 2018 alone. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy.

Gen Z 145

Gen Z Millennials User-Generated Education 145