Buffer Marketing

MAY 22, 2025

But sometimes, the real value of social media comes from smaller , more meaningful interactions. This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories.

Product

SocialPilot

JUNE 19, 2025

Facebook’s Cambridge Analytica scandal in 2018 saw 87 million users’ data misused, triggering global criticism and a $119 billion stock drop. Tesla’s stock dropped by over 9% in 2018 after Elon Musk smoked marijuana during a live podcast. In 2018, Instagram updated its algorithm, causing engagement to drop for many brands.

Management

Hootsuite

FEBRUARY 14, 2025

As a result, in 2018, YouTubes Chief product officer mentioned on a panel that 70% of watch time on YouTube is spent watching videos the algorithm recommends. #1 1 Social Media Tool Create. Get scheduling, promotion, and marketing tools all in one place for your entire team. Sign up free today.

Analytics

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). Dress 9878/176 Trousers 8300/166 Trench coat 8073/255.

Social Media Marketing

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Let’s get started.

Social Media Marketing

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.

Social Media Marketing

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” The post Navigating social media marketing in an election year appeared first on Sprout Social. Check out our communications plan templates and webinar.

Social Media Marketing

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing

Hubspot Marketing

AUGUST 21, 2018

To succeed in this fast-paced marketing world, you have to stay ahead of the game. That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? 2018 Marketing Trends.

Market Trends

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. Pop-Tarts (@PopTartsUS) March 6, 2018.

Social Media Marketing

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing

Hootsuite

MAY 31, 2022

8 in 10 Pinterest users say the social network makes them feel positive. Pinterest banned political ads in 2018. The number of mobile users fluctuates every year, but it’s been above 80% since 2018. That makes Instagram the social media platform with the largest audience overlap with Pinterest. It’s mandatory.

Social Media Marketing

Hootsuite

DECEMBER 20, 2019

billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Facebook’s latest figures show that more than 2.45 billion people log in to the platform every month. Get Started.

Social Media Marketing

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Not only that.

Social Media Marketing

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed.

Analytics

Hubspot Marketing

MARCH 24, 2017

But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. National & Global Holiday Calendar: 2017-2018. January 2018. February 2018.

Food

Hubspot Marketing

DECEMBER 5, 2019

In 2018, video viewing time grew by 38%: Total users went from viewing 400,000 hours of natively hosted video every day to more than 13 million hours of video monthly. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo. billion monthly. Reddit Blog). Reddit Blog ). Reddit Blog).

Gen Z

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Don’t panic.

Social Media Marketing

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. That’s what our founder, Ryan Holmes, believes.

Management

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It shut down in October 2018. 2018 - TikTok and Musical.ly

Gen Z

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Digital Marketing

Buffer Marketing

AUGUST 1, 2022

We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. The Tempt team. The Tempt website.

Management

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Marketers

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. TikTok's revenue more than tripled between 2017 and 2018. The Verge ).

Gen Z

Sprout Social

SEPTEMBER 10, 2018

A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Since musicians are often so busy, you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.

Real Estate

Hubspot Marketing

JULY 23, 2019

For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016).

Gen Z

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That’s an increase from 35% in 2018.

Gen Z

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. Time spent on social increased by 1.4%

Gen Z

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. The short answer is a resounding “yes.”

Law

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. View this post on Instagram.

User-Generated

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? important; } blockquote.tiktok-embed:after { content: none !important; important; }.

Transform

Sprout Social

OCTOBER 23, 2018

Don’t try to be everything to everyone on social media. A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more.

Branding

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing