Marketing Insider Group

FEBRUARY 12, 2019

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content.

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Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

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Content Marketing Analytics Marketing Marketers 111

Marketing Insider Group

JUNE 17, 2019

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Yet when you dig […].

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Key Performance Indicator Content Marketing Transform Marketing 100

Marketing Insider Group

NOVEMBER 12, 2018

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

Digital Marketing 112

Digital Marketing Content Marketing New Technology Marketing 112

Content Marketing Institute

FEBRUARY 8, 2019

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills.

Content Marketing 111

Content Marketing Marketing Marketers 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Hubspot Marketing

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. The 13 Best Lead Generation Tools in 2019. HubSpot Marketing. HubSpot Marketing. The Best Free Lead Generation Tools in 2019. HubSpot Marketing.

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Content Marketing Institute

FEBRUARY 19, 2019

Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute. What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options.

Content Marketing 111

Content Marketing Marketing Marketers 111

Hubspot Marketing

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.

Marketing 145

Marketing Marketers User-Generated Fashion 145

Hubspot Marketing

MAY 2, 2019

Ideally, one of these tools will have the features you need to nurture leads into prospects, and cultivate a more powerful content marketing strategy for 2019. Ultimately, it's critical you choose the WordPress email plugin that works best for your business, and your audience's needs.

Health 145

Health User-Generated CRM Email Marketing 145

Martech

JULY 15, 2024

” But perhaps his best known prose work was 2019’s “F#ck Content Marketing,” a title fairly described at the time as “ feather-ruffling.” ” The subtitle was more informative: “Focus on content experience to drive demand, revenue & relationships.”

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Content Marketing Customer Marketing Marketers 115

Marketing Insider Group

JANUARY 31, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

Digital Marketing 112

Digital Marketing Marketing Marketers Content Marketing 112

Marketing Insider Group

JANUARY 5, 2021

The top five brands for 2019 were: Whole Foods. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. TripAdvisor is a company that has built its brand around user-generated content. Content marketing gives your brand a voice.

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Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

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Content Marketing Marketing Marketers Customer Acquisition 141

Content Marketing Institute

DECEMBER 26, 2019

Explore five of those from Robert Rose’s 2019 weekly notes. Continue reading → The post 5 Misunderstandings That Sabotage Your Content Marketing appeared first on Content Marketing Institute. That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller.

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Content Marketing Marketing Marketers 122

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. First of all, popular marketing channels that are profitable get saturated fast and you are going to have a lot of competitors. In 2019, start running A/B tests. Conclusion.

Digital Marketing 112

Digital Marketing Marketing User-Generated Marketers 112

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . It’s fantastic to be back here at Content Marketing World.

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CMO Marketing Marketers Education 110

Content Marketing Institute

DECEMBER 13, 2018

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.

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Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing.

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Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

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Content Marketing PR Marketing Marketers 130

Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Marketing Insider Group

JANUARY 8, 2019

And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group. For some of us, […].

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Marketing Marketers Place Event Marketing 111

Marketing Insider Group

MAY 2, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. Staying on top of sales and marketing trends like these can help you gain […].

Market Trends 111

Market Trends Marketing Marketers Content Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create a Content Marketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. Have you found any surprising results from your marketing activities? Join the conversation in the comments below.

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Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

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Content Marketing Thought Leadership Marketing Marketers 141

Hubspot Marketing

JULY 10, 2019

Customers want to be educated (which is where B2B content marketing comes in). Email marketing is also a powerful vehicle for sharing your brand’s content. With the constant barrage of emails flooding our inboxes today, it’s more important than ever to create and send out effective marketing emails.

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Marketing Insider Group

JUNE 10, 2019

The post Reflections on the 2019 B2B Thought Leadership Impact Study appeared first on Marketing Insider Group. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […].

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Thought Leadership Communications Marketing Marketers 108

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Keyword research.

User-Generated 112

User-Generated B2C Promotion eBook 112

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

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Content Marketing Manufacturing Marketing Marketers 143

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

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Content Marketing Customer eBook Customer Journey 140

Content Marketing Institute

JUNE 19, 2019

Agencies are banking on content marketing. That finding and more are in the new CMI 2019 Agency Survey. Continue reading → The post Agencies See Growth in Content Marketing Business [New Research] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 110

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

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Content Marketing B2C Marketing Marketers 106

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

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Content Marketing Shoppers eBook Marketing 145

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

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Content Marketing Transform CMO Marketing 120

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Content Marketing Institute

AUGUST 27, 2019

Now is a great time to evaluate your content marketing. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading → The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute.

Content Marketing 110

Content Marketing Marketing Marketers 110

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

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Market Trends Content Marketing Millennials Influencer Marketing 145