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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

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The Ultimate Guide to Community Management

Hubspot Marketing

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Increase brand and product awareness among your target audience.

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Informatica launches retail-specific Intelligent Data Management Cloud

Martech

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Informatica purchased identity resolution provider Allsight in 2019.

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When to use real vs unrealistic product images

Ariyh

Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal. It depends on what you want to highlight - or minimize - about your product. animations, cartoons, sketches) if your product’s core characteristics might be a drawback (e.g.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.”

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Best display advertising campaign of 2019

Bannerflow

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. Sophisticated and technologically complex – all were created via the Bannerflow creative management platform (CMP). But first, a reminder of our exceptional winners… Winter 2019. Spring 2019.