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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It’s due to scarcity.

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2024 holiday sales live up to the record-breaking projections

Martech

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way. The total mobile U.S. sales were $7.6

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How social listening increases customer advocacy: 6 examples

Hootsuite

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social.

Customer 112
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

money or free products or services) to promote brands must clearly communicate this business relationship to their audience. The most common methods are to include hashtags such as #ad in the caption or use native social toggles like Branded Content, Paid Partnership or Paid Promotion. As a result, influencers who accept payment (i.e.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

In 2019, eBay did a sitewide initiative to improve performance. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Every 100-millisecond improvement led to a 0.5% increase in Add to Cart. They sold 6,000 sets in 24 hours. ” Adam Bouris But the math told a different story.

eCommerce 109
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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Brands also face the fewest days between Thanksgiving and Christmas since 2019 and fierce competition from the major cut-price Chinese shopping apps, Temu, Shein and AliExpress being joined by TikTok and its growing emphasis on shopability. Use AI to power product recommendations and tailored promotions. That makes sense.

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At Cannes Lions 2025, did accessibility finally hit the creative mainstream?

The Drum

From Unilever’s disability inclusive deodorant packaging in 2021 to Microsoft’s ‘Change the Game’ initiative in 2019, Cannes has recognized some of the best examples of brands that strive to make their products and services accessible for all. The Glass Lion for Change, in particular, champions this. Read more here