Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. The Internet of Everything.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Neil Patel

SEPTEMBER 29, 2020

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. One goal of social media marketing and advertising is to expand your reach to new followers. star rating.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

JANUARY 27, 2020

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. How the Facebook algorithm works in 2020. Don’t worry, there’s hope.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. Digital Summits.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Welcome Software

OCTOBER 2, 2024

In 2020, COVID-19-driven store closures expedited Cuisinart’s goal of adding direct-to-consumer e-commerce. Now, with Optimizely’s intuitive CMS, Cuisinart can create compelling, personalized customer experiences and run targeted digital marketing campaigns across email, paid advertising, and influencer marketing.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. Instagram’s potential advertising reach is 849.3

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Marketing Insider Group

JUNE 14, 2020

Training their teams on the latest marketing practices is another top challenge for many marketers as they are also trying to navigate the learning curve themselves. Influencer Marketing. Identifying influencers to help amplify content is another challenge many marketers face with their content marketing efforts.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. At the end of the day, Twitter’s user base is growing, and the company is making an effort to be transparent with advertisers about those numbers. Expect a continued focus on quality over quantity, in 2020. Twitter’s U.S.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 110

Branding Finance Fashion Health 110

Bannerflow

MARCH 29, 2021

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? What is advertising in gaming?

Advertising 98

Advertising Advertisers Entertainment Finance 98

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 98

User-Generated Influencer Marketing Promotion Branding 98

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! In 2020, global e-commerce sales rose to $26.7 trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. So what makes great e-commerce marketing and a successful campaign? Including: The current state of online e-commerce advertising.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Short-form video took off in early 2020 and shows no signs of slowing down.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 104

Advertising Advertisers PR Millennials 104

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. #tbt View this post on Instagram.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. of total e-commerce sales, and in 2020, that number jumped to 70.4% ( Source ). billion in 2020, and $13.8 billion in 2021.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising. Check out this template.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Times like these mean more competition and less budget when advertising online. Why try it.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Hubspot Marketing

OCTOBER 27, 2023

GWI , 2020) Social Commerce Purchasing Stats $86.21 GWI , 2020) 13% of social networkers say a “buy” button is one of the top purchase drivers. ( GWI , 2020) Image Source Social Commerce Stats by Platform Facebook Social Commerce Stats Facebook is the most trusted social shopping platform overall. million people. million people.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Rock Content

JUNE 15, 2020

Can advertise without Facebook’s advertising tools. It would be influential in your collaboration with other brands or even influencers. Influencers. One of the most cost-effective ways of reaching niche audiences and increasing your followers is influencer marketing. Scheduled posting.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. AI is also being used in advertising.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. While Instagram might be known as the hub of influencer marketing , Twitch is home to tens of thousands of livestreaming influencers with enthusiastic audiences. What are some Twitch terms that marketers should know? — Wendy's (@Wendys) August 27, 2020.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Neil Patel

JULY 27, 2021

First, marketing in eSports allows you to reach a dedicated and engaged audience. Second, the cost of advertising is still relatively low due to the lack of competition. Another advantage of in-game advertising is there are a number of display options. Plus, more and more women are gaming, as well.

B2C 144

B2C Advertising Advertisers Marketing 144

Hootsuite

APRIL 7, 2022

One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Hot on the heels of Clubhouse, Twitter Spaces launched in November 2020. Reels launched in 2020 as Instagram’s answer to TikTok. However, that’s a dramatic increase over the 250,000 subscribers it had in September 2020.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Global businesses reach specific market segments on social media through the use of different platforms and accounts. View this post on Instagram.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social. YouTube Shorts.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. shop now at AE.com!

Food 145

Food Fashion Influencer Marketing Branding 145

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. Advertising: Brands leveraging the ’80s aesthetic in their ads.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124