Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Marketers 145

Marketers Marketing Advertisers Advertising 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. What is TikTok?

Branding 145

Branding User-Generated Promotion Advertisers 145

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. This stat is meant to reassure advertisers and brands who don’t want their commercials running alongside, say, fake cancer cures. billion dollars in advertising revenue in 2020.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Wondering if this was just a fluke or a viral trend that will simmer down?

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology. Quick Takeaways.

Market Trends 112

Market Trends Transform Marketers Marketing 112

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertisers 126

Advertisers Advertising Millennials Shoppers 126

Neil Patel

SEPTEMBER 29, 2020

One goal of social media marketing and advertising is to expand your reach to new followers. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. Thorough Audience Research. sorrynotsorry.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. New friends!

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Facebook advertising stats. Facebook turns 16 in 2020. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Advertisers are putting nearly half of all the money spent on Facebook ads into only 10.1%of

User-Generated 112

User-Generated Marketers Marketing Advertisers 112

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. For example. Where to start with viral marketing.

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 128

Gen Z Millennials Retail Price 128

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Volvo Trucks. BestDayEver.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertisers 105

Advertisers Advertising PR Millennials 105

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. alone by 2020. alone by 2020. Sounds like a huge pool right?

Advertisers 111

Advertisers Advertising Millennials Promotion 111

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works. Let’s do this. ??

Gen Z 143

Gen Z Branding Millennials Real Estate 143

Hootsuite

MAY 28, 2020

How many Twitter users are there in 2020? As of the first quarter of 2020, Twitter has 166 million monetizable daily active users (mDAUs). Because Twitter does not publish general monthly active user data (MAU), this figure is based on the platform’s advertising audience reach. Millennials came of age with Twitter.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Millennials Rule. Millennials now make up the largest percentage of the U.S. Those sources may have been cold calls or advertisements in a publication in traditional sales and marketing models.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketers 144

Hubspot Marketing

JANUARY 13, 2023

On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. for search advertising. Meanwhile, millennials prefer texting or app-based donations. and $0.57, respectively. Image Source.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. Use Paid Advertising on TikTok. Get Creative With Emojis.

Product 141

Product eCommerce Millennials User-Generated 141

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Faraday

APRIL 16, 2021

Over the last year, interest rates for home mortgages have been at an all-time low , coming in at as little as 2.68% in December 2020. In August 2020, home sales shot up to reach a 14-year high. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. A good laugh is known to drive sales and boost viewership.

Gen Z 105

Gen Z Millennials Entertainment Advertisers 105

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. This in itself can be a major challenge for video advertisers.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hubspot Marketing

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising. Check out this template.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

MAY 9, 2022

The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Monday through Wednesday are the worst days to post on the platform, along with early mornings from 6 a.m. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145