Neil Patel

AUGUST 18, 2020

There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

Non-Profit

Neil Patel

SEPTEMBER 29, 2020

At Neil Patel Digital , we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. The company has achieved impressive results for their tech, B2B and B2C clients. 7 Sociallyin — Best For Community Management. But, where they really shine is community management.

Social Media Marketing

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z

Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. A post shared by Creators (@creators) on Jan 23, 2020 at 1:54pm PST.

Real Estate

Hootsuite

JANUARY 27, 2020

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. How the Facebook algorithm works in 2020. Don’t worry, there’s hope.

Real Estate

Hootsuite

JANUARY 7, 2020

Of course, it’s a lot more popular than IGTV because what B2C brand in their right mind isn’t using shoppable posts? Use Hootsuite to easily create and schedule Instagram posts, engage the audience, track competitors, and measure performance—all from the same dashboard that manage all your other social media channels on. Get Started.

Millennials

Hubspot Marketing

MARCH 23, 2021

marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. At Sprout Sessions Digital 2020 , you can expect to see content sourced by social marketers for social marketers.

Promotion

Pam Didner

JANUARY 5, 2020

Feb 24-26, 2020 | Scottsdale, AZ | Website. Mar 12-13, 2020 | Portland, OR | Website. March 23–26, 2020 | Chicago, IL | Website. Unleash 2020. April 7-9, 2020 | San Diego, CA | Website. April 7-9, 2020 | San Diego, CA | Website. Mar 29 to April 2, 2020 | Las Vegas, NV | Website. B2B Online.

Transform

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. When you’re thinking about how to use Facebook for business in 2020, Stories can offer a powerful way to connect with fans. For B2C brands : 12 p.m. Facebook Business Manager. A whopping 2.4

Marketing

Neil Patel

SEPTEMBER 24, 2020

If you’re in this position, it’s probably best to outsource your AdWords management. AdVenture Media Group – Best for Enterprise AdWords Management. They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients. That’s another problem for advertisers?

eCommerce

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. In B2C, it’s a similar story. Let’s take a breath and see where we really are.

Whitepaper

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. In 2019, the lines between branding and corporate culture are blending, and in 2020, they’re set to disappear completely. Image source: [link].

Customer

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce

Econsultancy

DECEMBER 2, 2021

So, how are marketers investing in data management? Google is following in the footsteps of Apple, which confirmed “full third-party cookie blocking” in iOS, iPadOS and Safari in March 2020. Customer data platforms (CDPs) and engagements platforms are two increasingly essential parts of the tech stack.

Management

The CMO Survey

MARCH 18, 2021

While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. of marketing jobs were lost over the last year (February 2020 to February 2021). of marketing jobs were lost over the last year (February 2020 to February 2021). were senior manager roles. Of these losses, 28.1%

CMO

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. billion in 2020.

Customer

The CMO Survey

AUGUST 28, 2019

B2C companies are most likely to take a stance. On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020. Although 73.5%

CMO

Marketing Insider Group

OCTOBER 8, 2020

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. Video Marketing. Challenges.

B2C

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

Marketing Automation Platform

The CMO Survey

MARCH 28, 2023

In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Consistent with this, marketers report that brand management and development capabilities—a key engine for using brands to grow the business—are not reaching effectiveness levels that correspond to their importance.

CMO

Sprout Social

MAY 26, 2021

LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. LinkedIn is a goldmine for B2B marketers , but that doesn’t mean B2C companies should discount a strong presence on the platform. B2C brands can stand out on LinkedIn by giving consumers a behind-the-scenes look at how their business operates.

B2C

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. Big B2C (business to consumer) companies may already benefit from brand name recognition. million in sales in a single day in China on July 1, 2020. Livestream shopping generated $449.5

PR

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. A post shared by Peloton (@onepeloton) on Apr 6, 2020 at 6:59am PDT.

Non-Profit

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Wealth management. See terms.

B2C

Marketing Insider Group

DECEMBER 3, 2020

This of course can mean only one thing: Holiday 2020 is here. But in a year as rocky as 2020, thanks to the impact of COVID-19 , what are B2B retailers doing to prepare themselves and their businesses for success? What’s on B2B Retailers Wish Lists for Holiday 2020. in 2020, with e-commerce sales climbing 18.0%.

Retail

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. — Josh Stevens (@Josh_Stevens87) September 23, 2020. — Fast (@fast) September 28, 2020. In both cases, a clear strategy makes defining scope and achieving goals more manageable. — Schwab4RIAs (@Schwab4RIAs) September 8, 2020.

Social Media Marketing

Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Spending increases by B2B firms will outpace increases by B2C companies. Spending increased 20.9% in 2021, according to the report. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses.

B2C

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. — Forrester (@forrester) November 29, 2020. — IBM (@IBM) November 8, 2020. — SearchEngineJournal® (@sejournal) November 28, 2020.

Whitepaper

Sprout Social

AUGUST 26, 2020

billion by the end of 2020. For context, the prize pools for the 2019 NBA Championship and the 2020 PGA Championship were only $22 million and $11 million, respectively. — tj majors (@Tjmajors) March 14, 2020. — Pengu (@G2Pengu) March 30, 2020. — LEC (@LEC) August 8, 2020. Do you even LEC? ??.

Marketing Strategy

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) For instance, given the changes in digital media consumption in the past three years, data collected before 2020 is irrelevant at this point.

Place

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. If you work for a B2C company, consider consuming content from top influencers in a given industry to determine psychographic data for your audience profile.

B2C

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Businesses will take a unified approach to partnerships.

Affiliate Marketing

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. In 2020 we saw user searches jump on TrustRadius for software categories like e-signature, collaboration, video conferencing, endpoint security, antivirus, and of course telemedicine. Brand Values.

Market Trends

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail

Adobe Experience Cloud Blog

JULY 13, 2018

In the B2C world, predictive analytics can help you focus your ad spend on the right people, helping you achieve a higher ROI. A report by the Winterberry Group, cited in Ad Age, predicts the data onboarding market will reach $1 billion in 2020. The goal: better understand which companies are most likely to do business with you.

Market Trends