Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. billion in 2021 to $22.2

Influencer Marketing 95

Influencer Marketing Marketing Marketers Education 95

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Neil Patel

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Viral Nation has an average 4.8-star

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 134

Millennials Gen Z Retail Marketing 134

Girl Power Marketing

JANUARY 26, 2021

We’ve written about various influencer topics in the past, and one thing is clear: influencer marketing has evolved, and marketing strategies must also evolve to remain relevant. Here are some of the influencer marketing trends predicted for 2021.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Hubspot Marketing

DECEMBER 12, 2023

The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers?

Food 98

Food Branding Energy Manufacturing 98

Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). But in times of uncertainty, attentions are frayed and brands have to work just as hard. For brands and creators, this means that focusing on community engagement is key.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Mallows Beauty.

Branding 120

Branding User-Generated Transform Retail 120

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget.

Content Marketing 115

Content Marketing Thought Leadership Influencer Marketing Marketing 115

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. users in 2020. million users, in 2020. million U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 93

User-Generated Influencer Marketing Promotion Branding 93

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Gen Z 114

Gen Z Branding Law Transform 114

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 142

Branding Gen Z Millennials Promotion 142

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. Twitter statistics, we have them.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Moz

JANUARY 30, 2020

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

SEO 74

SEO Influencer Marketing Place Analytics 74

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Short-form video took off in early 2020 and shows no signs of slowing down.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. Content Marketing. A tip to start. A tip to start.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. — Suto (@HalieAtisuto) August 28, 2020. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands.

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. GWI , 2020) Social Commerce Purchasing Stats $86.21 GWI , 2020) 13% of social networkers say a “buy” button is one of the top purchase drivers. ( GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.

PR 108

PR Influencer Marketing Branding Marketing Strategy 108

Rock Content

JUNE 15, 2020

It would be influential in your collaboration with other brands or even influencers. Influencers. One of the most cost-effective ways of reaching niche audiences and increasing your followers is influencer marketing. So, if influencers offer specific products/services, more people will buy them.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 119

Branding Non-Profit User-Generated Influencer Marketing 119

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Ariyh

OCTOBER 16, 2023

More isn’t always better, there comes a point at which too many followers make influencers less effective. 🧠 Why it works How often we see a brand or creator affects how we respond to them. So some frequency is necessary to familiarize ourselves with a brand or creator, but too much backfires. Want your brand here?

B2C 124

B2C Price Promotion eCommerce 124

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 113

Gen Z Marketing Marketers Millennials 113

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. billion as of July 2020. The growth of story formats’ The continued rise of influencer marketing. The continued rise of influencer marketing.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. of total e-commerce sales, and in 2020, that number jumped to 70.4% ( Source ). billion in 2020, and $13.8 billion in 2021.

Gen Z 116

Gen Z Millennials Retail Price 116

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. Advertising: Brands leveraging the ’80s aesthetic in their ads. Audio SEO.

Direct Mail 107

Direct Mail Gen Z Fashion Manufacturing 107