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Integration isn’t a martech problem, it’s an organizational one

Martech

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 105
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. There are no two ways about it: your customers want personalized content from all your channels, including web and email. Share Your 2020 Resolutions!

Transform 174
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Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers

Adobe Experience Cloud Blog

Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete. What makes one’s work phenomenal is reimagining customer experiences by combining the best technology with game-changing ideas and flawless execution. Detail your achievements.

Transform 136
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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. In order to do that we must place customer insights ahead of internal demands. Customer journeys are unique.

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‘The customer is at the heart of our thinking’: Behind the transformation of Specsavers’ customer experience

Econsultancy

At Econsultancy Live: CX 2022, Specsavers Group CRM and Analytics Director Tina Christison sat down with Econsultancy’s Steffan Aquarone to share how Specsavers’ approach to the customer has evolved, and how the entire company was brought on board with the transformation initiative.

Transform 100
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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. This optimizes engagement across the entire customer lifecycle — from initial awareness to post-purchase support. The 2024 U.S.

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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?