Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. Expect a continued focus on quality over quantity, in 2020. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By Video has definitely found its place on Twitter. Twitter’s U.S.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Here, Visme put together an infographic featuring 10 steps to generating leads on TikTok. Image Source.

Gen Z 140

Gen Z Millennials User-Generated Place 140

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. There are now 3.8

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Social Media Marketing Real Estate Gen Z B2C 143

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

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Gen Z Analytics Fashion Management 115

Sprout Social

JANUARY 16, 2020

Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Reflect on why you want to go viral in the first place.

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Gen Z Marketing Marketers Millennials 131

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. If there’s something specific you’d like to know, this is a good place to post a question or create a poll. Tip : Pinterest is a good place to check, too. Source: Think With Google. Get Started.

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Gen Z Marketing Marketers Analytics 145

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. — Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine.

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Gen Z Branding Millennials Real Estate 143

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Instagram Reels was launched in August 2020 to compete with TikTok.

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Gen Z Marketing Marketers Millennials 131

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). His grandfather also shared the importance of conserving the outdoor places they love.

Retail 140

Retail Gen Z Fashion Millennials 140

Marketing Insider Group

DECEMBER 14, 2020

In 2020 and beyond, the values of your brand are more critical to success than ever before. Your brand’s mission should go beyond making sales and generating profits and get to the root of the wider impact you want to have on the world. Sometimes Twitter and other social media platforms are the best places to spot trending topics.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. Instagram will reach 112.5 million U.S. That’s a 5.4%

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User-Generated Gen Z Marketing Marketers 112

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24.

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Gen Z Place Branding Education 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Lasso, which offered similar portrait-style feed and video editing tools to TikTok, had fewer than 80,000 app downloads by June 2020. Both networks have solid benefits and entertainment factors.

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Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2018 - TikTok and Musical.ly

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Gen Z User-Generated Transform Social Media Marketing 133

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. More specifically, 41% of Gen Z TikTok users say they listen to fewer podcasts after joining TikTok and 33% say they watch less TV. easymakeup.

B2C 128

B2C Gen Z Marketing Marketers 128

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 3. Source ) 4.

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Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

MARCH 5, 2021

Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Watching YouTube Shorts.

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Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. Reported Users: Projected to hit 500 million monthly active users in 2020. Like many U.S.

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Gen Z Millennials User-Generated eCommerce 144

Sprout Social

APRIL 13, 2020

— Kristy Dalton (@kristydalton22) March 26, 2020. I think it is REALLY important to have a severe weather evac plan in place like we would for special events that have tents/stages. — Ashley Morris (@MissAshes92) April 1, 2020. — Deputy Chief Chris Hsiung (@chMtnViewPD) April 1, 2020. EMGTwitter.

Communications 145

Communications Gen Z Law Food 145

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Using data to drive your display advertising is still the way forward but having a robust data strategy and management process in place is crucial for making it successful. Contextual advertising is back.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. However, if you’re a new org looking to gain some traction, these are great places to start.

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Non-Profit Gen Z Millennials User-Generated 125

Sprout Social

NOVEMBER 7, 2022

Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. With social commerce expected to increase by 25% , social media is the optimal place to bring your holiday marketing strategies to life. Gen Z uses TikTok as their preferred search engine.

Gen Z 132

Gen Z Retail Marketing Marketers 132

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

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Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. I remember when Clubhouse was launched in 2020. Launched in 2020, Twitter Spaces is Twitter’s answer to Clubhouse. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

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Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. For example, to increase awareness of the 2020 U.S. — Alexandria Ocasio-Cortez (@AOC) October 19, 2020. Want to really know what goes on in the world of Gen-Z?

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Gen Z Food Influencer Marketing Marketing 124

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

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Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Hootsuite

JUNE 18, 2020

That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. Below, we’ve rounded up the top X styles for 2020! A post shared by REI (@rei) on Apr 28, 2020 at 9:40am PDT. In 2020, users prefer photos that look real. 10 top Instagram photo editing trends. “No

Food 145

Food Gen Z Fashion Marketing 145

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Teeth-whitening brand Zimba decided to test out Facebook Shops in the summer of 2020. Those sales are projected to hit nearly $80 billion by 2025.

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Gen Z eCommerce Transform User-Generated 139

Sprout Social

MARCH 21, 2024

It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Collaborate with influencers and track campaign performance, all in one place.

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Gen Z Branding Fashion Food 132