Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link]. Source: [link].

Millennials 134

Millennials Gen Z Retail Marketing 134

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2020, 14.4 In 2018, 18.4 trillion views. In 2019, 16.5

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2018 - TikTok and Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

illumin

MAY 16, 2024

One theory the study proposes for this is a generational shift and the prominence of “cancel culture” online. They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. This gives brands a name value beyond their product offering.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

JANUARY 9, 2023

Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Twitter Alternatives for Audio Content.

Gen Z 113

Gen Z Marketing Marketers Millennials 113

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Sprout Social

JUNE 28, 2021

Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? Kids love TikTok, too!

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Neil Patel

SEPTEMBER 29, 2020

3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. Viral Nation has an average 4.8-star star rating. Utilizes Multiple Channels.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 116

Gen Z Millennials Retail Price 116

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 91

Gen Z Millennials Law User-Generated 91

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait.

Gen Z 119

Gen Z Millennials Shoppers Digital Marketing 119

Sprout Social

MARCH 21, 2024

The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok.

Branding 97

Branding Gen Z Fashion Food 97

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 70% of shopping enthusiasts turn to Instagram for product discovery. Source ) 3.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

MAY 10, 2022

Using social media for brand marketing is essential for growth as more people prefer to find products and services online. One in three consumers use social media to learn about or discover new products , services or brands. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement.

Gen Z 114

Gen Z Branding Law Transform 114

Martech

MAY 10, 2022

Another road to trust comes out of how brands that sell products manage everything else. In 2020, 80% of customers said that the experience the company provides is as import as the product or services. Read next: Gen Z metaverse users are more trusting and willing to spend. Experience is critical. Communication.

Gen Z 86

Gen Z Customer Communications Marketing 86

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Are all of these videos high-production, or are they shot more casually? For example, if you feature several products, provide links to them. Want to promote your brand, an event, or a new product?

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Bannerflow

APRIL 27, 2020

In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. Achieving the levels of productivity we need via the old way of working would be extremely expensive. CMPs offer unrivalled flexibility, increase productivity and efficiency.

Advertising 89

Advertising Advertisers Gen Z Place 89

Rock Content

MAY 10, 2024

Understanding Social Media Shopping Although consumers in 2024 have numerous ways to shop for products they’re interested in, social media shopping is in a class by itself. People already spend an incredible amount of time on social media, so they’ll likely discover new products while browsing their news feeds.

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

Rock Content

OCTOBER 20, 2023

Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers. This represents a 2% growth in comparison to 2020. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 79

Influencer Marketing Gen Z Marketing Marketers 79

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing.

Gen Z 90

Gen Z Advertising Advertisers Branding 90

Hubspot Marketing

JULY 18, 2022

In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). Additionally, 26% of consumers prefer discovering new products via short-form videos like Instagram Reels.

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. BNPL allows consumers to split large purchases into several monthly payments, interest-free. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?".

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Why promote your business on social media? Host a giveaway.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

SEPTEMBER 3, 2020

Music productions? — Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. Yep, all of the above.

Gen Z 131

Gen Z Branding Millennials Real Estate 131