Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Rock Content

JULY 13, 2020

Because of this, we will bring in this post the top 10 SEO trends for 2020. content Influencer content optimization Video content optimization. Definitely, thinking about UX when creating content is one of the most important SEO trends for 2020. Influencer content optimization. Mobile SEO. It’s as simple as that!

SEO 135

SEO User-Generated Transform Food 135

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. The Internet of Everything.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Hootsuite

JANUARY 27, 2020

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. How the Facebook algorithm works in 2020. Don’t worry, there’s hope.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. td2timemvp) on Mar 14, 2020 at 1:38pm PDT.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Hubspot Marketing

APRIL 21, 2025

Brands will prioritize partnering with smaller influencers to create social media videos. Here's my hot take: Influencer marketing will always be among the top strategies for marketers. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing 87

Social Media Marketing User-Generated Influencer Marketing Customer Journey 87

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 million Instagram influencer accounts, over 108.7 billion in 2021 to $22.2

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Marketing Insider Group

JUNE 14, 2020

Training their teams on the latest marketing practices is another top challenge for many marketers as they are also trying to navigate the learning curve themselves. Influencer Marketing. Identifying influencers to help amplify content is another challenge many marketers face with their content marketing efforts.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. Digital Summits.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. In this article, we’ll recap what we discovered and what that means for 2020. Learn more here !

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. Why do brands work with influencers? million U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 98

User-Generated Influencer Marketing Promotion Branding 98

Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. Recognizing that is key to authentic influencer marketing in the health and wellness space.

Branding 115

Branding Finance Fashion Health 115

Hubspot Marketing

OCTOBER 16, 2019

Event planning can be a marketing and public relations tactic to promote your brand, product, or service. Then, they might promote your involvement through social media, a press release, and media interviews. Market research. An important quality of any marketing or public relations agency is to be able to track ROI.

PR 143

PR Communications Price Management 143

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. 31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. — Taylor Lorenz (@TaylorLorenz) August 14, 2020.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel.

Gen Z 75

Gen Z Transform Fashion Food 75

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. A post shared by salonbonvivant (@salonbonvivant) on Jul 16, 2020 at 6:41am PDT. I’ve seen it in rooms with tons of bold… Posted by Article on Tuesday, July 14, 2020. This couch just happens to be in an influencer’s home, no big deal.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. Content Marketing. Keep reading! Why try it. Why try it.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Sprout Social

MARCH 17, 2020

— Sprout Social (@SproutSocial) February 28, 2020. — Xbox Support (@XboxSupport) March 8, 2020. — Headspace (@Headspace) March 8, 2020. — DoorDash Help (@DoorDash_Help) March 9, 2020. Twitter is also a great place to promote lead generating activities such as webinars or contests.

Social Media Marketing 142

Social Media Marketing Marketing Strategy User-Generated CRM 142

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. While Instagram might be known as the hub of influencer marketing , Twitch is home to tens of thousands of livestreaming influencers with enthusiastic audiences. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020.

Gen Z 143

Gen Z Branding Millennials Real Estate 143

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. million in sales in a single day in China on July 1, 2020. Louis Vuitton goes all in for online marketing in China in an attempt to get closer to younger consumers.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. shop now at AE.com!

Food 145

Food Fashion Influencer Marketing Branding 145

Rock Content

JUNE 15, 2020

It would be influential in your collaboration with other brands or even influencers. Influencers. One of the most cost-effective ways of reaching niche audiences and increasing your followers is influencer marketing. So, if influencers offer specific products/services, more people will buy them.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Hubspot Marketing

OCTOBER 27, 2023

GWI , 2020) Social Commerce Purchasing Stats $86.21 GWI , 2020) 13% of social networkers say a “buy” button is one of the top purchase drivers. ( GWI , 2020) Image Source Social Commerce Stats by Platform Facebook Social Commerce Stats Facebook is the most trusted social shopping platform overall. million people. million people.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. To ensure that you’re hitting up every segment of your potentially fragmented audience, it’s important that you have a strategy for promoting content between platforms.

Retail 126

Retail Customer Customer Journey Promotion 126

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. Feed Me first launched in 2020, and now boasts more than 50,000 subscribers. Note: Marketers should remember that creators understand the nuances of these platforms better than they do, and they need creative freedom to craft posts that perform.

Gen Z 81

Gen Z Branding Fashion Retail 81

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social. YouTube Shorts.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Neil Patel

JULY 27, 2021

Now that you understand the power of an eSports marketing strategy, you need to know how to implement it. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging.

B2C 144

B2C Advertising Advertisers Marketing 144

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. If one of your goals is to engage followers or promote awareness, keep an eye on this. If you think this figure is low, consider promoting your Stories with a post. A post shared by Instagram for Business (@instagramforbusiness) on Apr 14, 2020 at 1:29pm PDT.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

FEBRUARY 3, 2020

These could include blog posts about how an event relates to your industry, a social media post that leverages topical hashtags, or a marketing video about how your customers might be celebrating an event. So, if G-Fuel were to promote its drinks as "official Super Bowl beverages," it would infringe upon this trademark.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Hootsuite

AUGUST 11, 2020

A post shared by Dee Campling (@deecampling) on Jul 27, 2020 at 10:50am PDT. A post shared by Will | Going Awesome Places (@goingawesomeplaces) on Jun 9, 2020 at 4:30pm PDT. — Instagram (@instagram) July 7, 2020. Promote your Instagram account on other networks. Craft a great bio and profile. Pin your best comments.

User-Generated 145

User-Generated Promotion Branding Place 145

Hubspot Marketing

JANUARY 8, 2024

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. It might feel strange calling up the parents and seeing if they can promote your new project. Platform algorithms, including Spotify, favor new shows and will promote them more than older ones.

Affiliate Marketing 123

Affiliate Marketing Advertising Advertisers Promotion 123

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Hot on the heels of Clubhouse, Twitter Spaces launched in November 2020. Reels launched in 2020 as Instagram’s answer to TikTok. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145