Remove 2020 Remove Management Remove PR
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? Google Trends search for “ebike” grew substantially after the pandemic started in 2020.

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Why Are Google Reviews Important for Local Businesses? Challenges & Solutions

SocialPilot

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? But how does one manage reviews on their Google business profile? Managing Fake Reviews Inauthentic reviews are a headache for many businesses. The solution?

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New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

This season, youll hear how top B2B SaaS content leaders: Build systems to manage hundreds of competing requests without burning out. Ty reflects on leading content at UiPath and building systems to manage scale, while Tim brings a startup lens to the challenges big teams face. Work across departments and continents.

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Social Media Crisis Management: Tips to Do It Like the Big Brands

SocialPilot

Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. In this blog, we give you a foolproof guide to handling crisis management. What Is Social Media Crisis Management? Here’s a step-by-step plan for crisis management on social media in the right way.

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Review Management Mistakes: Horror Stories and How to Fix Them

SocialPilot

Ever found yourself caught in the middle of a review management disaster? If you are managing local brands, your one small mistake can snowball into a full-blown crisis. In this post, we’ll take you through the review management horror stories you don’t want to repeat. Let’s dive in.

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How to address the top reputation issues impacting brands today

Search Engine Land

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen. Initially, crisis management was designed to address these types of crises.