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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. How to build a smart Pinterest marketing strategy Step-by-step, here’s how to build a results-driven Pinterest content strategy.

Gen Z 120
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60 social media statistics marketers need to know in 2025

Hootsuite

Instagram is the fastest growing social media platform , YouTube remains the most used across all ages, and Facebook has the most users. adults, doubling in popularity since 2020. The average social media engagement rate is 1.4% Back in 2020, Facebook held the edge with 36% of U.S. Source: Pew Research 24.

Gen Z 111
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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

Buffer Marketing

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. A 2020 study  of 6.5 ” There are a number of benefits to Instagram verification.

PR 110
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. billion) by 2030.

Gen Z 56
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Connect and convert with WhatsApp marketing software

Sprout Social

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using. When using WhatsApp for business, also apply for a verification badge.

Gen Z 68
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 98
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

In 2020, her book sales shot from 12,000 to over 1 million in Australia alone, thanks to #BookTok recommendations. One of Australias largest book retailers, Dymocks, has capitalised on the success of #BookTok in its TikTok marketing. In October 2024, the hashtag #BookTok had over 309 billion views.

Gen Z 65