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Email deliverability: What you need to know

Martech

Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. in 2023 compared to 2020.

Price 123
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 118
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment.

Retail 119
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5 Simple Ways to Improve Your Pricing

Hubspot Marketing

In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ," Melina Palmer said, " is that pricing isn’t really about the price.

Price 137
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point.

Gen Z 120
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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot Marketing

Social media is an undeniably powerful marketing tool in 2020. Price: Marketing Hub Professional: $800/mo. HubSpot is an excellent choice for businesses of any size, whose marketing teams want to keep all campaign functions in one place. Price: Free, then $9-$299/mo. Price: $49-248/mo. Price: Contact for pricing.

Analytics 145
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How to use AI in email marketing without losing the human touch

Martech

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.