Remove 2020 Remove Price Remove User-Generated
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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. The supermarket chain Tesco used this same principle to boost sales of its reduced-price veg.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 120
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How to manage SEO campaigns during economic downturns

Search Engine Land

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. prior to 2020. Essential products are often price-sensitive during a downturn. Leverage your competitor’s weaknesses.

SEO 108
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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.”

SEO 105
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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

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Nobody knows what a CDP is anymore — and that’s the problem

Martech

Between 2020 and 2023, it was gold rush season. Others focused on the end user — making things accessible, making them work. Stronger competitors, shorter shortlists and some noticeable price drops. They’re emerging as a credible alternative in a fractured and unclear category — look at the stock prices.