Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketers 145

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 5, 2021

The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. Applicant must be VP level or above. It’s time to shine.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 study found.

Gen Z 135

Gen Z Advertisers Advertising Millennials 135

Neil Patel

FEBRUARY 12, 2021

NP Summit 2021 Speakers. Vignesh is an expert in email marketing and paid advertising, with 13 years’ experience in copywriting. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. Related Links.

Digital Marketing 130

Digital Marketing SEO Copywriting B2C 130

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020.

Advertisers 117

Advertisers Advertising Digital Marketing Marketers 117

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. was still around $40 billion in 2021. introduces CTV reach for linear TV advertisers appeared first on MarTech. Today, Simpli.fi

Advertisers 98

Advertisers Advertising Management Branding 98

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., and 9 p.m. (31%),

Gen Z 145

Gen Z B2C Manufacturing Food 145

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 70

B2C Gen Z Millennials eCommerce 70

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Defined as any content created by users of an online platform, UGC is popular in B2C markets. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

SEPTEMBER 20, 2021

In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. Some personas act as a ‘champion’ for a product or business.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Whitepaper 145

Whitepaper B2C Promotion Advertisers 145

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. B2B vs. B2C Social Media Marketing Data.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

SEPTEMBER 23, 2021

The Roku app will become available ahead of the 2021 holiday season, according to the company. Advertisers download the Roku app from the Shopify App Store, pick their audience and ad budget, and set timing and duration. TV streaming spend in Roku’s OneView Ad Platform nearly tripled year-over-year in Q2 2021. Why we care.

Direct Mail 124

Direct Mail B2C Energy Food 124

Adobe Experience Cloud Blog

MARCH 5, 2021

The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. Applicant must be VP level or above. It’s time to shine.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. The difference between B2B and B2C in email marketing.

Email Marketing 124

Email Marketing Law B2C Marketers 124

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

Advertisers 114

Advertisers Advertising User-Generated Price 114

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Acquia acquired Widen in September 2021. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Martech

SEPTEMBER 17, 2021

2021 Stackies: How the winners design their stacks. said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. We’ve seen it before when Google Ads settings allowed advertisers to discriminate against people multiple times. Read more here. Probably not.

B2C 117

B2C Search Marketers Advertisers Advertising 117

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 133

Gen Z B2C User-Generated SEO 133

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine.

Whitepaper 140

Whitepaper B2C User-Generated Marketers 140

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

SEPTEMBER 6, 2021

Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Are you communicating with B2B or B2C customers? Audio marketing is currently a hot topic. This should include two critical parties: Your audience: Consider what your customers and industry consumers are looking for.

Marketers 136

Marketers Marketing B2C Price 136

Hootsuite

MAY 10, 2021

Big B2C (business to consumer) companies may already benefit from brand name recognition. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. — The Circle on Netflix (@CircleNetflix) May 1, 2021.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Martech

JANUARY 24, 2023

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says. In 2021, several states also sued over Google’s app store practices.

Law 120

Law Advertisers Advertising Communications 120

The CMO Survey

MARCH 28, 2023

In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent of marketers, up from 7.4 percent pre-pandemic.

CMO 130

CMO Finance Marketers Marketing 130

Martech

OCTOBER 26, 2023

Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. Basis Technologies (which rebranded from Centro in 2021) is a global adtech company that integrates programmatic, search, CTV, social and site-direct advertising in their API. Why we care.

Advertisers 119

Advertisers Advertising Analytics Branding 119

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Privacy changes are impacting online advertising.

SEO 122

SEO B2C CMO Digital Marketing 122

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Pam Didner

JANUARY 1, 2021

As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. More are organizing free virtual events in early 2021 to engage with prospects, brands and speakers to keep them warm in possibly Q3 or Q4. 7 Event Industry Predictions in 2021. Jan 19-21, 2021 | Virtual | Website.

Transform 52

Transform Marketers Marketing Digital Marketing 52

Martech

APRIL 14, 2022

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. 295 billion was spent on mobile game advertising last year, up 23% YOY. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust.

eCommerce 128

eCommerce Entertainment Health Retail 128

Martech

FEBRUARY 1, 2023

Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Dig deeper: Why we care about retail media networks Further, one advertiser said they “play defense as much as offense with retail media networks.”

Retail 111

Retail Branding Advertisers Advertising 111

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Marketing Insider Group

FEBRUARY 2, 2021

Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Your budget for paid advertising. Some of the top ranking factors in 2021 are: Domain authority.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. Create targeted ads. Explore Ads.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. The MRC suspended Nielsen’s accreditation in September 2021 for two reasons. Get MarTech! In your inbox.

Advertisers 107

Advertisers Advertising Branding B2C 107