Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 72% of Gen Z and Millennials follow influencers on social media. 72% of Gen Z and Millennials follow influencers on social media. million posts tagged with #ad on Instagram in 2021.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 128

Gen Z Millennials Retail Price 128

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Email list sizes increased by 7% in 2021 , compared with 4% and 2% in the previous two years. for search advertising. Image Source.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Hubspot Marketing

OCTOBER 27, 2023

Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. As of January 2023, 60% of global users were aged 25–34, representing younger millennials. million gain over 2021. Let’s dive in.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. And 38% identify as male.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. is the country with the most extensive advertising reach on Pinterest. No surprises here — this is down to Pinterest’s drop in active users during 2021.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

DECEMBER 6, 2022

In this post, we’ll explore the requirements for YouTube advertisements by covering the following. Then, you’ll choose which type of advertisement you want. Ad formats are determined by the advertiser and may vary based on which delivery option is selected. So what are your options for advertising on YouTube?

Advertisers 143

Advertisers Advertising Millennials User-Generated 143

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. This is not completely surprising as consumers are more media savvy and understand how marketing and advertising works. — The Voice of Marketing (@LeboLion_SA) September 15, 2021.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Measurement and new formats Measurement is a crucial part of any advertising medium, so its no surprise that companies like Anzu are developing techniques for detailed and accurate ad metrics.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 — Def Noodles (@defnoodles) March 28, 2021. — Marie-Joëlle Parent (@mariejoelle) June 3, 2021. — ArtHouse (@ArtHouse) May 5, 2021. — Alessandro Paluzzi (@alex193a) June 21, 2021. billion in funding.

Branding 140

Branding Non-Profit Millennials PR 140

Hubspot Marketing

MAY 9, 2022

adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 17. Source ) 18.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. How are Marketing Budgets Changing?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

OCTOBER 14, 2021

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. Many businesses typically start advertising their Black Friday deals about a week in advance. For instance, data shows Millennials spent the most money on Black Friday deals.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. By the year 2021 video will represent 82% of all web traffic.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. As you can see, Spotify doesn't take itself too seriously.

Branding 143

Branding Millennials Fashion Communications 143

Sprout Social

JULY 14, 2022

These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. — Vans (@Vans) August 19, 2021.

Branding 136

Branding Fashion Gen Z User-Generated 136

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms.

Transform 126

Transform Gen Z Shoppers Retail 126

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ”) HubSpot’s aim in building community is quite transparent. A long time coming, now maturing.

Transform 144

Transform Retail Millennials Marketers 144

Hubspot Marketing

MARCH 14, 2023

Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Create targeted ads. But times have changed.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads. Collaborate with a creator.

Gen Z 135

Gen Z Affiliate Marketing User-Generated Promotion 135

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% In 2021, the Instagram reels feature—more commonly known as IG reels— entered the Philippines.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. followed by Brazil and Mexico.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? Target Millennials and Gen Z With Adaptive Content. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145