Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Here at Sprout Social, that’s exactly what we help our customers do.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . YoY increase in comments.

Price 101

Price PR Education Analytics 101

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Instagram-specific reporting can help build social’s partnerships with these teams and ultimately lead to better performance for everyone. Instagram Business Profiles Report. Public Engagements per Post.

Finance 127

Finance Gen Z User-Generated Analytics 127

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Supercharge Your Marketing Analytics Automatically With Pardot. Automatically Nurture Leads With Marketo.

CRM 145

CRM Price User-Generated Marketing 145

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. With over 3.6 Instructions: 1.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Analyze brand sentiment.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

The CMO Survey

MARCH 28, 2023

Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. Marketers report increasing the number of channels used, including returning to face-to-face channels, and relying more on social media to sell products and services.

CMO 130

CMO Finance Marketing Marketers 130

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. — Daniel Dae Kim (@danieldaekim) February 20, 2021.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit.

Communications 104

Communications PR Gen Z Analytics 104

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Management 95

Management Branding Influencer Marketing Advertising 95

Buffer Marketing

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

PR 109

PR Social Media Marketing Management Analytics 109

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

User-Generated 98

User-Generated Social Media Marketing eCommerce Communications 98

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. How you choose to calculate marketing ROI depends on your campaign’s objectives.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. In addition, 52% of marketers who invested in it last year say it performed better than expected.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts. Social monitoring is when you use data related to your brand from social media to gain business insights. Between 8:00 a.m.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hootsuite

NOVEMBER 5, 2021

Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. your customers and prospects through social media marketing, social selling, and social customer care. Dive deeper into your post analytics. Customer connections.

Customer 117

Customer Analytics Social Media Marketing Management 117

Sprout Social

MAY 23, 2023

Why the “AI social media manager” isn’t coming for your job The role of social media manager has always been relatively future-proof—last year, it was the third most in-demand marketing position. And social media marketers have always had to evolve how they work. Let’s get into why.

Shipping 131

Shipping Social Media Marketing Management Branding 131

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 122

Transform Customer Journey Analytics Entertainment 122

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Analytics and reporting.

Management 136

Management Copywriting Real Estate Logistics 136

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing strategies , such as SEO, PPC, social media marketing, and email marketing, provide structured and effective ways to reach and engage other businesses online.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Social media marketing. Search engine marketing (SEM). Social media management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

JUNE 9, 2022

And the more you know about your audience, the easier it is to determine what you should be doing for your brand. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Branding 145

Branding Product Social Media Marketing Management 145

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. A social media company’s social team testing a new social channel is incredibly meta. In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. sproutsocial.

Marketing Strategy 112

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 112

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. TikTok recently hit 1 billion global monthly active users.

User-Generated 116

User-Generated Analytics Social Media Marketing Influencer Marketing 116

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support.

Finance 101

Finance Education Food Social Media Marketing 101

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. A consistent TikTok posting schedule grows your brand awareness and can increase your follower count. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics.

Analytics 111

Analytics Promotion Marketing Marketers 111

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. In Spring 2021, 70% of Discord users reported using it for more than just gaming , up from just 30% in 2020.

Social Media Marketing 99

Social Media Marketing Analytics Place Management 99

Scoop.it!

NOVEMBER 2, 2023

Why Understanding Consumer Behavior Is Important in Digital Marketing Consumer behavior is the actions and decisions that persuade people to purchase or use products. For digital marketers, it is the key to understanding how their customers think, act, and interact with brands.

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. As of December 2021, the platform boasts over 7.5 How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Does TikTok and the opportunities it provides align with my social media goals? TikTok isn’t just for consumer brands, either: 13.9%

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105