Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research.

User-Generated 133

User-Generated Fashion Market Research Product 133

Hootsuite

JUNE 9, 2022

— McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. You ordered a side of Sweet Onion Teriyaki Sauce but left it at the checkout counter. — Eventbrite (@eventbrite) October 22, 2021. — JetBlue (@JetBlue) December 24, 2021. Do market research.

Social Media Marketing 145

Social Media Marketing Branding Product Management 145

Marketing Insider Group

AUGUST 2, 2021

Use customer data, surveys, and other analytical metrics to research your customers. Along with conducting market research, you can also look for cutting-edge marketing tactics that can enhance rather than replace your current branding efforts. These should be strategic tweaks, not major adjustments.

Branding 143

Branding PR Market Trends Market Research 143

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. The market research benefits of listening extend well-beyond demographic information. — Calm (@calm) June 2, 2021. Using social listening to assess audience fit.

Branding 137

Branding Health Transform Advertising 137

Hubspot Marketing

DECEMBER 26, 2022

Centering content on your users and what they enjoy with data from market research. According to Statista research, only 5% of marketing professionals use artificial intelligence and machine learning. Data-driven insights from website analytics and SEO tools are popular standards.

Transform 144

Transform User-Generated Analytics SEO 144

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

JANUARY 5, 2021

Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. You can almost think of trendspotting as a proactive form of market research.

Market Trends 144

Market Trends eCommerce Market Research Place 144

Hubspot Marketing

AUGUST 12, 2022

This certificate’s curriculum is extensive and includes everything from digital marketing and e-commerce foundations to marketing analytics and measurement. In 2021 alone, retail e-commerce sales were worth about 4.9 E-commerce marketing can be considered a combination of marketing and sales. trillion U.S.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Sprout Social

NOVEMBER 15, 2021

To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021. Note: The majority of these are free marketing resources but some paid options did make the cut. Market research tools. Market research , of course. Google Analytics Academy.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Marketers panicked at the thought of losing open rates. Our campaigns are like an ongoing source of market research. ’ I’m not a fan of data.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Hubspot Marketing

OCTOBER 27, 2022

Do you want to target a new group of people or expand your current target market? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience. A few vital parts of content management include content creation, content publication, and content analytics. podcast listeners.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Martech

FEBRUARY 15, 2022

An early example of DXP evolution comes from web content management (WCM) vendors, creating complex suites that combine features of WCM, digital asset management (DAM), portal, personalization, analytics, and more. from 2021 to 2028. The aggressive push to drive DXP adoption is underway, and it’s working.

Outbound Marketing 103

Outbound Marketing CMO Management Customer 103

Neil Patel

NOVEMBER 16, 2020

In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. As of Q2 in the 2021 fiscal year, Walmart online sales jumped by a record 97% , meaning there’s a whole lot of profit potential on this platform if you use it properly. Check out competitor stores.

Product 145

Product Shipping Price Millennials 145

Hootsuite

APRIL 11, 2022

Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Kusmi launched their retail bot in August 2021, where it handled over 8,500 customer chats in 3 months with 94% of those being fully automated. Customer feedback and market research should be the foundation of your marketing strategy.

Retail 114

Retail Customer eCommerce Shipping 114

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Monitor TikTok analytics to track performance.

Branding 98

Branding Marketers Marketing Influencer Marketing 98

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

Sprout Social

MARCH 15, 2022

— Kaleigh Boone (@kaleighb09) January 25, 2021. Review common feedback from net promoter score (NPS) surveys, customer advisory boards and other market research endeavors. For example, your social listening insights could help you identify and act on long-standing requests from your customers.

Management 143

Management Branding Customer loyalty Communications 143

Buffer Marketing

JULY 28, 2024

Look at your Instagram analytics frequently to see which type of social posts and content type performs the best for your audience. ⚡ Pro-tip : You don’t necessarily need a ‘best type of post’ for your social media marketing strategy.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Sprout Social

MAY 5, 2021

Although sales reps might have a more direct relationship with leads, marketers today are in a unique position to learn what customers are thinking. For example, social media is one of the best places to conduct market research to support your sales team. amit) March 25, 2021. I wish @OvercastFM had this.

CRM 133

CRM Marketers Marketing Communications 133

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. As a full-service brand content agency that plans to work exclusively on purpose-driven projects by 2021, Republik puts its values front and center with #ShoutOutMondays and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Digital Marketer

MAY 29, 2023

In 2021, the investment in AI doubled globally from less than $40 billion to almost $80 billion ( SOURCE ), and look what has come from that! Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights.

Transform 80

Transform Marketers Marketing User-Generated 80

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. The numbers tell the tale : Through September 2021, Nintendo sold 14.3

Shipping 98

Shipping Whitepaper Price eBook 98

Welcome Software

JANUARY 12, 2024

Some compelling stats: YouTube Shorts reached 30B views per day on launch in 2021 -- and it hit 50B by February 2022 Ericsson believes 80% of all mobile data consumption will be video streaming by 2027 Does growing interest in video make you feel like you’re in a hostage situation?

Content Marketing 83

Content Marketing Marketers Marketing User-Generated 83

Unbounce

JUNE 15, 2024

Google Analytics, customer interviews, surveys, heat maps and user testing are just a handful of examples of valuable data sources that will help you gain insight on your target audience , how they interact with your landing page, and what makes them tick. Look at past data, user feedback, and market research to inform your hypothesis.

eBook 98

eBook User-Generated Education Place 98

Welcome Software

MARCH 15, 2022

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year.

Transform 52

Transform Marketers Marketing CMO 52

Buffer Marketing

AUGUST 7, 2023

I applied for the Content Writer role in October 2021 and started in February 2022. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects. When in doubt, use a template.

Analytics 52

Analytics SEO User-Generated Place 52

Unbounce

MARCH 8, 2024

Different tools provide the answers with different methods—with testing, analytics, surveys, and design. Marketers, researchers, designers, developers, etc) Can it be customized and scaled to serve your business and industry better? It’s a much more granular form of analytics. Think heat maps.

Analytics 52

Analytics Transform Copywriting Marketers 52

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Duct Tape Marketing

JANUARY 4, 2023

But one of the things that I noticed as soon as I came in September of 29, excuse me, 2021, is that we were not experimenting as much as I would like to with paid, right? You know, you name it, you know, for traffic analytics, right? And I really look at the whole mix.

CMO 95

CMO SEO Direct Mail Advertising 95

Welcome Software

JANUARY 12, 2024

Some compelling stats: YouTube Shorts reached 30B views per day on launch in 2021 -- and it hit 50B by February 2022 Ericsson believes 80% of all mobile data consumption will be video streaming by 2027 Does growing interest in video make you feel like you’re in a hostage situation?

Content Marketing 40

Content Marketing Marketers Marketing User-Generated 40

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion in 2021 – a growth rate of 55%. Amazon’s UK sales jumped 20% in 2021, up 82% on pre-pandemic levels. billion in 2021, up from £19.6 trillion globally by 2026. billion in 2020.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads). Google Analytics for Analytics. Kendall Miles (@TheKendallMiles). And that’s OK.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. — Nike Service (@NikeService) October 19, 2021. Source: Hootsuite.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. How to put together a top-tier SaaS marketing strategy. Healthcare social media resources.

Finance 141

Finance Education Food Social Media Marketing 141

Sprout Social

APRIL 13, 2022

With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. In 2021, restaurants continued to deal with online orders, curbside or delivery services, outdoor seating, and limited indoor dining. and waned by noon.

Finance 145

Finance Food Education Social Media Marketing 145