Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Table of Contents How much does a Super Bowl ad cost?

Advertising

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The new offering is available immediately but only to customers in the United States. Why we care. That genie is out of the bottle.

eCommerce

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube stats for business Ready to build your brand on YouTube? YouTube Shorts has 164.5

Gen Z

The Drum

JUNE 24, 2025

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. You’ve worked across both agency and brand sides, from WPP and Qubit to scaling Deliveroo in its early days. Read more here

Gen Z

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. Ultimately, the key is to inspire curiosity and make people remember your brand. At the MoFu stage, you want to convince them that your brand is the best choice. The metrics are: Awareness: How many people know your brand exists?

Customer Journey

SmartBrief - Marketing

MARCH 28, 2025

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. This divergence reinforces the need for advanced personalization strategies.

Millennials

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Email: Business email address Sign me up! Dig deeper: U.S. Processing.

Law

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. Since the majority of social media users are more concerned with keeping up with their favorite brands and friends, and most of them have yet to migrate, the lure of these networks is not enough for most users. 

Communications

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. The importance of social media in UK retail has only grown. Don’t be shy.

Retail

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z

The Drum

AUGUST 6, 2025

If you’re fortunate to have enjoyed a 40-year career in advertising – to have worked on some of the most iconic campaigns for the biggest brands in the world and earned numerous accolades along the way – you might think it’s the perfect time to bow out. Well, just ask Colleen DeCourcy.

Advertisers

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty.

Retail

Martech

APRIL 17, 2025

year-over-year increase from 2023 and the most substantial gains since 2021. billion increase shows the increasing importance of first-party data ecosystems and closed-loop reporting as brands adapt to privacy regulations. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9%

Retail

Buffer Marketing

JULY 22, 2024

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. This data is updated in real-time so you can adjust your campaigns based on performance.

Advertising

Search Engine Land

AUGUST 21, 2024

Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests. Another buyer said a large entertainment brand eventually convinced Google to let them upload their own first-party data on teens to target on YouTube, despite the platform’s policies.

Advertisers

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. It makes the difference between your brand being seen and being ignored altogether.

Gen Z

Martech

JANUARY 8, 2025

In March 2021, Optimizely acquired Zaius. In a release, he said: “We have solved a major problem for brands capturing, connecting and enriching first-party data and making it actionable. It’s just over a month since the long-established ActionIQ was acquired by Uniphore. In December 2019, Acquia acquired AgilOne.

Management

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. ” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. TikTok has a massive user base of over 1.69

SEO

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.

Transform

Buffer Marketing

DECEMBER 6, 2024

Discover 40 free, high-quality social media icons to elevate your website's design Get our tips and strategies to help you grow your TikTok following 🖊️  Deep dive How to Adopt Influencer Marketing As a Business or Creator Influencer marketing has become a core strategy for many brands—and it’s easy to see why.

Influencer Marketing

Hubspot Marketing

JANUARY 17, 2025

Or maybe this is a brand new concept to you, and youre pretty sure you just heard a choir of angels in the background. Perhaps youre looking to increase brand awareness through various channels. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.

Marketers

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z

Zumvu

JUNE 17, 2025

For brands, creators, or small businesses, keeping pace feels like a full-time job. It’s gotta be snappy, engaging, and on-brand, which is easier said than done. Brands post smarter, not harder, and see better reach without changing a word. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance

Neil Patel

JUNE 16, 2025

Keep in mind, there is a difference between a brand refresh and a rebrand. The most common reasons I see rebands happen: You’ve outgrown your original brand. A rebrand can help you to evolve your brand into a bigger, better version of the original. Targeting a new audience requires you to reconsider your current branding.

Key Performance Indicator

Martech

AUGUST 7, 2025

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. The cautionary tale of Zillow’s iBuying collapse in 2021 is a case in point. AI now promises unprecedented targeting, optimization and efficiency.

Non-Profit

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform

Buffer Marketing

JULY 31, 2024

View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough. Many social media management tools also come with built-in capabilities of spotting brand mentions, so try to find a tool that can do multiple jobs. Your boss is tired of being your manager.

User-Generated

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management

Search Engine Land

JULY 2, 2024

A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. Nearly 30% of all clicks in the U.S. go to Google-owned properties (e.g., YouTube, Google Images, Google Maps), according to the report. of desktop, 17.3%

User-Generated

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand.

Customer