Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021. Why are buyer personas important?

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hubspot Marketing

JUNE 21, 2022

Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. duet with @samsmith. ?

Non-Profit 115

Non-Profit Gen Z Millennials User-Generated 115

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. YouTube and WhatsApp ranked in second and third place. Source ) Brand Adoption 32. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. 89% of U.S.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes. Innovating customer experience.

Gen Z 97

Gen Z Customer Millennials Law 97

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You’re a business interested in placing an ad on Reddit. What platforms are they on?)

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Hubspot Marketing

OCTOBER 11, 2023

2021 - YikYak is relaunched. We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. When social distancing regulations eased up, its user base fell. Let’s go over some ways that social media could evolve next.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. marketers plan to use Instagram for their influencer campaigns in 2021.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. Being creative can lead to great payoffs.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 106

Gen Z Market Research Millennials Content Marketing 106

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Sprout Social

APRIL 29, 2021

Up to one in three consumers will use social media to learn about or discover new products, brands or services. Checking your website is updated is a good first step, but consider the other places that a consumer might be checking you out. Check out these 20 social media ideas to help keep your brand’s feed fresh!

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The latest shiny object or something brands need to put on their roadmap? The second came from Melanie Aronson, founder of Panion, a community engagement platform.

Transform 143

Transform Retail Marketing Marketers 143

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. Stats roundup: Online grocery post-Covid-19.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Millennials make up 20.4% million people have turned on the creator mode since its launch in 2021. Linkedin is constantly redefining its position in the market. are females. More than 5.5

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 118

Advertising Advertisers Food Gen Z 118

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Ideally, brands will work with a seasoned TikTok agency that can help them ensure both parties are protected. #2 1 The same goes for affiliates. 3 In turn, affiliates can earn a commission.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. However, with 5.16 billion in 2022. billion in 2022).

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report.

Transform 114

Transform Gen Z Shoppers Retail 114

Buffer Marketing

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

User-Generated 133

User-Generated Millennials Food Analytics 133

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches.

Shoppers 110

Shoppers Retail Finance User-Generated 110

Sprout Social

SEPTEMBER 22, 2021

Modern customers expect conversations and meaningful interactions with brands. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. Below are some of the most common ways that brands bridge customer conversations and more sales with digital tools.

Shoppers 86

Shoppers Shipping eCommerce CRM 86

Buffer Marketing

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

User-Generated 52

User-Generated Millennials Food Analytics 52

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. This is big for brands vying for the attention of younger consumers. This is a grand opportunity for brands to capitalize on these emerging trends.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 111

Branding Fashion Gen Z User-Generated 111

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. — After Ever Happy Movie (@aftermovie) September 1, 2021. Simply ignore them.

Millennials 29

Millennials Management Health Branding 29

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. — Def Noodles (@defnoodles) March 28, 2021.

Branding 121

Branding Non-Profit Millennials PR 121

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

JULY 8, 2021

With shops forced to shut their doors and relentless lockdowns to contend with, it’s one of the easiest ways for brands to maintain a connection with their audience. It’s not just brands that are upping their social media usage, though. Instagram is also a firm favourite for keeping track of brands, but it has a much younger audience.

Gen Z 128

Gen Z Millennials eCommerce Thought Leadership 128

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102