Ann Handley

MAY 11, 2021

From the outside, I liked the vibe of the place. The products on the shelves looked… promising. “LEARN ABOUT PRODUCTS? Pageviews increased 143% between Q1 2020 and Q1 2021. Are social shares and brand awareness important? The post Should You Ungate Your Content in 2021? Oh god, the robot is back.

Whitepaper 130

Whitepaper Communications Price Education 130

Litmus

NOVEMBER 18, 2020

Or will the inbox be a place of tranquility, with a minimalist aesthetic continuing its reign? Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content. We see this trend flourishing as we move into 2021 and brands seek ways to showcase their products in the inbox.

Real Estate 122

Real Estate Promotion Food Retail 122

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. The use of video in ad production.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. 81% of people use Instagram to research products and services. — Hootsuite (@hootsuite) June 10, 2021. View this post on Instagram.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. — GoogleTrends (@GoogleTrends) February 5, 2021.

Place 126

Place Retail Price Branding 126

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? This feature retired in 2021.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Imagine a virtual event running 24/7.".

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. in 2021, to a total spend of $108.53 In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads?

Advertising 98

Advertising Advertisers Retail Shoppers 98

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 122

Branding Fashion Gen Z B2C 122

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. All your #studywithme content in one place, finally. 100 top trending TikTok hashtags in 2021. Create a branded hashtag. original sound – Our Place. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. Ask yourself: are you empowering your customers to make the most of your product or service from the word “go? — Zendesk (@Zendesk) April 26, 2021. You’re invited. ??.

Customer 122

Customer Shipping CRM Education 122

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. About 8 in 10 expect to be selling their products or services via social within the next three years.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 105

Place Pharmaceutical Retail Email Marketing 105

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. Why we care.

Branding 109

Branding Shoppers Place Management 109

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Can you help?

Customer 106

Customer Branding Fashion Promotion 106

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 124

Branding Gen Z User-Generated Shoppers 124

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 92

Transform Email Marketing CMO Education 92

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Salesforce also addressed support for building and sending AMP emails in 2021. And AMP offers brands the ability to show sales in real time, with quantities updating as inventory changes.

Place 70

Place Retail User-Generated Customer loyalty 70

Sprout Social

JUNE 15, 2021

This first-of-its-kind report revealed that social media is the place for businesses to connect with customers. Overall, the majority of businesses see social as a top of funnel game, with 65% of marketers citing increasing brand awareness as their top business goal. Check out the Sprout Social Index™ 2021: UK & Ireland Edition.

Gen Z 107

Gen Z Global Marketing Market Research Communications 107

Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! We will always have our logo, the campaign creative, the copy and then an image of a phone or another product. Are the creative assets repurposed from your existing brand library?

Advertising 98

Advertising Advertisers Copywriting Marketing Mix 98

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. About eight in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021. Online shopping is going social.

eCommerce 136

eCommerce Retail Transform Shipping 136

Marketing Insider Group

DECEMBER 21, 2020

Imagine how brands could have responded to the 2008 recession with the same tools available today. Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. What can you do to improve or pivot for 2021? Set new objectives and KPIs.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Litmus

APRIL 30, 2021

We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience. Jason Rodriguez, Community & Product Evangelist. Jess Materna, Senior Product Marketing Manager. Sender: Epic Books for Kids.

Thought Leadership 93

Thought Leadership Product Promotion Email Marketing 93

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. Indeed, many brands showcased some of their best campaigns. Are the creative assets repurposed from your existing brand library? Does the context of where your campaign is placed influence your ad designs?

Communications 98

Communications Advertising Advertisers Management 98

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. With GoDaddy Pro , you can easily shop for your client, monitor their sites, and manage all their WordPress websites from one place.

SEO 94

SEO Fashion Transform eCommerce 94

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 108

Branding Transform Fashion Health 108

Hubspot Marketing

JANUARY 22, 2021

Here, we'll explore six different purposes of a Thank You page, along with six stunning examples of Thank You pages to inspire your own designs in 2021 and beyond. The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. Let's dive in. What is a Thank You page?

eBook 136

eBook User-Generated Customer Place 136

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 132

Product User-Generated eCommerce Analytics 132

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Today I’m going to discuss 5 of the biggest trends that will affect marketing coaches in 2021. Trends for 2021 for Small Business Marketing Consultants. You can also read my 2021 Small Business Trends post here.

Marketing 93

Marketing Marketers Fashion SEO 93

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61