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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

In 2021, the investment in AI tools reached a total of $111.4 The website has a small summary of what it does and the benefit to you: “ The CaliberMind Platform is the engine that connects all of your data, organizes it, and then puts brand interactions on a timeline so your next steps are clearer and your decisions can make a bigger impact”.

Transform 295
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How marketers can succeed with generative engine optimization

Martech

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. This figure has stagnated since 2021.

Transform 137
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MarTech Replacement Survey finds marketing transformation is accelerating

Martech

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

Transform 131
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Why we care. That genie is out of the bottle.

eCommerce 120
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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

Commsor, on the other hand, is not a community platform, but a kind of CRM for existing communities, allowing brands to tie together and analyze community activities on a range of platforms — Slack, Twitter, Zoom and others — all in one dashboard. MarTech Replacement Survey finds marketing transformation is accelerating .

Transform 136
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Transformation is accelerating: Tuesday’s Daily Brief

Martech

In fact, there are three rationales for getting assets in order: Reduce costs and risks; generate new revenue opportunities; and improve market or brand perception and competitiveness. MarTech Replacement Survey finds marketing transformation is accelerating. Still think you don’t need a DAM? Take Jarrod’s test. Read more here.

Transform 130
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What Is Digital Transformation?

Bannerflow

Over the past year, the term digital transformation has been a huge focus for many businesses. Some studies have also shown how the process of digital transformation has actually advanced by a matter of years. ’ Another study, highlighted in IoT Now , discovered that COVID-19 has moved digital transformation forwards by 5.3