Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Two frameworks for resolving identity and improving customer experience Ramping up content over ads “What’s accelerated is customers’ expectations of brands,” said Dillon.

Transform 124

Transform Customer Education Management 124

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Two frameworks for resolving identity and improving customer experience Ramping up content over ads “What’s accelerated is customers’ expectations of brands,” said Dillon.

Transform 123

Transform Customer Education Management 123

Martech

NOVEMBER 24, 2021

The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. The message: resilience and transformation in the industry will guard against unseen challenges in the road ahead. Brands are testing and learning.

Transform 120

Transform Shoppers Advertising Advertisers 120

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

SEPTEMBER 12, 2023

“This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.” ” Multiple independent touchpoints One of the challenges La-Z-Boy faces is that the brand is known very well by the consumer, but through so many different channels. How well do you know the consumer?”

Transform 128

Transform Retail Customer Place 128

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Duct Tape Marketing

OCTOBER 13, 2021

Transformative Insights From Top Business Minds And Thought Leaders written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space.

Transform 101

Transform Thought Leadership Management Branding 101

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. How does ChatGPT work?

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Mapping out all available solutions. Delivering tailored insights they cant find elsewhere.

Transform 129

Transform Manufacturing Copywriting Law 129

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Transform Promotion CRM 143

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). million views on TikTok.

Transform 94

Transform Gen Z Fashion Food 94

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform 80

Transform Customer loyalty Advertising Advertisers 80

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 112

Customer Food Transform Health 112

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Several take place in April.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. It then became a saving grace for many brands and consumers. Why we care.

eCommerce 117

eCommerce Shoppers Transform Retail 117

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers. CX doesn’t start with your marketing.

Transform 134

Transform Customer loyalty Customer Journey Customer 134

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. The 2021/22 Geniuses.

Branding 111

Branding Retail Food Digital Marketing 111

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. Applicant must be VP level or above. It’s time to shine.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Marketing Insider Group

DECEMBER 21, 2020

Imagine how brands could have responded to the 2008 recession with the same tools available today. Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. What can you do to improve or pivot for 2021? Set new objectives and KPIs.

Thought Leadership 145

Thought Leadership Transform Marketing Marketers 145

Rock Content

DECEMBER 4, 2020

It’s about unique brand history, which, however, has to consider new fashion trends. It is not in vain that even the largest companies like Apple, Volkswagen, and Zara periodically update their brand images. 2021 Graphic Design Trends in Social Networks. The following trends will (continue to) shape the industry in 2021.

Fashion 138

Fashion User-Generated Finance Transform 138

Unbounce

JULY 5, 2023

Let’s dig a little deeper into how Artificial Intelligence in data analysis can help you out: Be more personalized 76% of respondents in a Zendesk report said they expect a certain level of personalization from the brands they interact with. is only trained on data up to 2021. With machine learning, you can make it happen.

Transform 126

Transform Analytics Marketing Marketers 126

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. That’s why I guest blogged for years: I did it for two main reasons: Exposure of my brand on sites that have huge followings Bring relevant traffic back to my own site. Instead, you need high-quality, high-value, consistent blogging to transform your business.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. The importance of social media in UK retail has only grown. Don’t be shy.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Now executives are all in on digital transformation. .

Shoppers 143

Shoppers eCommerce Transform User-Generated 143

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? Further adoption of AI.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. Podcasts create the opportunity for focused contextual advertising as well as for more general brand messaging.

Advertising 130

Advertising Advertisers Place Branding 130

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. COVID-19 has only sped up this marketing transformation. Customers are telling brands a little bit about themselves at every touchpoint, which is invaluable data. The post The 2021 CDP marketplace is diverse appeared first on MarTech.

Transform 108

Transform Analytics Customer Email Marketing 108

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Now executives are all in on digital transformation. . The best social commerce platforms to use in 2021. Online shopping is going social. This is where social commerce comes into play. The Tiny Tassel.

eCommerce 144

eCommerce Retail Transform Shipping 144

Jeff Bullas

DECEMBER 2, 2022

This means that the question for anyone who wants to gain mass exposure for their transformative content is no longer if they should use social media but how to best take advantage of the numerous different platforms. 5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. billion total visits per month.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 140

Gen Z Branding Transform Millennials 140

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Transform 120

Transform Target Market Branding Marketers 120

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 139

Branding Transform Fashion Health 139

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. How can you stay ahead of what’s new? Content Experience. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. Creativity is key.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 102

Transform Email Marketing CMO Education 102

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). Facebook turns 17 years old in 2021; Twitter turns 15 not long after.

Transform 145

Transform PR Communications Health 145