SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. By 2024, influencer marketing spending will likely generate $7.14

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. billion monthly active users in Q4, 2021, up from 381 million in 2019. Source: Taylor Peterson.

Advertising 111

Advertising Advertisers Transform Customer Acquisition 111

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Sprout Social

MAY 10, 2022

Using social media for brand marketing is essential for growth as more people prefer to find products and services online. One in three consumers use social media to learn about or discover new products , services or brands. Developing a loyal customer base. For example, Nike is one of the world’s well-known sports brands.

Gen Z 114

Gen Z Branding Law Transform 114

Sprout Social

JULY 12, 2022

If (and, more likely, when) a breach of customer trust occurs, it is critical to address it appropriately to stave off the worst possible consequences, which might include negative impacts to: Short- and long-term brand reputation. Customer loyalty and attrition. Aldi’s hairy caterpillar predicament (2021).

Communications 107

Communications Branding User-Generated Customer loyalty 107

Search Engine Land

MARCH 16, 2023

billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. Microsoft Launches New adCenter Community Site 2008: Features included product/service specific blogs, categorized user forums and more.

Search Marketers 96

Search Marketers Marketing Marketers User-Generated 96

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. Help them make comparisons.

Personalized Marketing 84

Personalized Marketing Marketing Marketers Traditional Marketing 84

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. AMP for email is a smart approach marketers can use to create dynamic, efficient user experiences and engagement. Salesforce also addressed support for building and sending AMP emails in 2021.

Place 70

Place Retail User-Generated Customer loyalty 70

Use Insider

AUGUST 11, 2022

In the previous section, we saw how mobile users contributed to a huge majority of the sales during Singles Day marketing campaign in the previous years. Here’s something even more interesting: only 51% of the consumers in the Southeast Asian market, who are the target audience for Singles Day sales, are active mobile users.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Welcome Software

MAY 27, 2022

The client has a global distribution network that spans across 67 countries and is recognized worldwide for offering exceptional products that have undergone high-level quality inspection before reaching the end-users. Ameex carried out the same in terms of customers’ buying behavior. Increased customer loyalty.

Transform 40

Transform Price Manufacturing User-Generated 40

Neil Patel

JANUARY 11, 2023

There are a few key benefits to implementing contactless payments in-store: Better customer experience : Contactless payments allow for a quicker and smoother customer checkout experience. This speed makes for happier customers as well as greater customer loyalty. Touch Point 1: Finance. less clicks!).

Finance 80

Finance Retail Customer loyalty Transform 80

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Emotional Marketing for the Customers Photo by Andrea Piacquadio 1.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Hootsuite

MARCH 2, 2022

Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. And nearly half of social media users have already done so.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Econsultancy

MARCH 16, 2022

Brands will need to make sure they can get products in their customers hands (which was never an issue like it is now) as well as reach them with the right messages. Out there: large influx of user generated content will bring a dose of reality to advertising and awareness. Still further: metaverse commerce.

eCommerce 63

eCommerce Logistics Branding Retail 63

CXL

FEBRUARY 3, 2022

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Each experiment helps you learn more about your customers and generate foundational data for future experiments and marketing efforts.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. This is what generates trust. To bring the best user experience to its customers through innovative hardware, software, and services.” “To

Branding 96

Branding Non-Profit Real Estate Transform 96

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. But how are customers finding your business online? The best advice? Try to have fun!

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104

Econsultancy

DECEMBER 8, 2021

Robin Ward, Head of Sales for creator-driven marketplace LTK, believes so, telling Econsultancy how recent investment has resulted in “100%+ growth year-on-year in the number of creators joining LTK” as well as “100% growth in investment from brands by the end of 2021.”

Retail 52

Retail Influencer Marketing eCommerce Customer loyalty 52

Power Digital Marketing

DECEMBER 11, 2022

1 From carousel posts that display your top ten products to stories that blast your Black Friday sale, Instagram is a savvy medium that business owners can leverage to reach a global audience and increase revenue. . Creating a business profile that consumers can interact with cultivates customer loyalty and trust in your brand.

Retail 52

Retail Affiliate Marketing User-Generated Digital Marketing 52

Martech

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 105

Gen Z Customer loyalty Transform Shoppers 105

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Search Engine Journal) Google drives 59.2%

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. They clearly outline how their product solves a problem for moms. Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying. Let’s get to it.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Search Engine Land

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Miley Cyrus battle and pit your products against one another.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Sprout Social

JUNE 30, 2021

Businesses can also have evangelists, and they take the form of extremely loyal customers. These people typically buy specific products from one brand and never venture to their competitors. So, if you’re able to build up a following of 100 brand evangelists, you could easily be looking at 300 new customers.”. Me: I won't.

Transform 134

Transform Branding Customer loyalty Energy 134

Econsultancy

DECEMBER 13, 2021

2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

MARCH 4, 2022

trillion in 2021 – a growth rate of 55%. Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

MARCH 15, 2022

For example, your social listening insights could help you identify and act on long-standing requests from your customers. — Kaleigh Boone (@kaleighb09) January 25, 2021. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. Competitor data.

Management 119

Management Branding Customer loyalty Communications 119

Litmus

FEBRUARY 23, 2022

With the stronger focus on email marketing comes an increase in email production volume—and more pressure to stand out in the inbox. According to our 2021 State of Email report, personalization and automation are must-haves. New email clients: Windows 11 Mail, Outlook 2021, and Outlook for Android 11 in both Light & Dark Modes.

Customer loyalty 77

Customer loyalty CRM User-Generated Email Marketing 77

Martech

FEBRUARY 22, 2022

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Personalize the user experience.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Leads: Ultimately, the reason you’re driving traffic to your website is to generate interest and leads in your business or content. Grow my newsletter subscription list by 500 contacts by June 1, 2021. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), Of course, not all of those billions of people are prospective customers for your business. Sending emails is powerful for marketers because it’s a versatile tool that can promote products and services, foster customer loyalty, and drive conversions.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Use Insider

FEBRUARY 16, 2022

Apple sells the majority of its products online but also invests heavily in its physical store. Its brick-and-mortar stores allow customers to test out products, experiment with new features, and browse accessories — delivering an experiential touchpoint for its eCommerce stores. Here are some answers from experts —.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. More than two-thirds of consumers across generations (71%) find themselves using social more than ever before.

Whitepaper 119

Whitepaper B2C User-Generated Marketing 119

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

Management 133

Management Social Media Marketing Finance Customer loyalty 133

SocialPilot

APRIL 13, 2024

At a personal level, it enables users to maintain ties with friends, family, and acquaintances, irrespective of their location. Here, users can connect with peers, potential employers, and industry specialists. Connectivity and Networking Social media serves as a conduit for establishing personal and professional ties across the globe.

Health 93

Health Gen Z User-Generated Customer loyalty 93