Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Landing pages Conversion optimization Digital marketing Lead generation

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

OCTOBER 20, 2021

For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Alex Melen, co-CEO at SmartSites, a web design and digital marketing agency, had a slightly different approach: “I think ‘asking the right question’ is pretty much a shot in the dark,” he said.

Whitepaper 110

Whitepaper Digital Marketing Management Event Marketing 110

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. We predict that 1 out of 4 remote workers will be supported by new forms of #AI by the end of 2021. — Forrester (@forrester) November 29, 2020.

Whitepaper 145

Whitepaper B2C Promotion Advertising 145

Bannerflow

APRIL 19, 2022

The Coronavirus pandemic accelerated digital adoption across the working world. As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Content marketing. Influencer marketing. Video marketing. Content marketing. Conclusion.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

DECEMBER 3, 2020

With their focus squarely on things like Digital Marketing , Database Management, and Software and Development, clearly B2B retailers are looking towards the future with the customer experience in mind. It’s entirely possible that 2021 will cause even bigger shifts in this audience, forcing them to adapt once again.

Retail 95

Retail Whitepaper Food B2C 95

Neil Patel

AUGUST 19, 2021

YouTube Resources: YouTube Marketing: Tips, Strategies, Best Practices for 2021 YouTube SEO: Quickest Way to Rank #1. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Marketing for CPAs Frequently Asked Questions. Marketing for Accountants: Conclusion.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Marketing is about more than just PR stunts; often, it’s your day-to-day customer interactions that can build your brand equity. ATTITUDE shows us a chatbot assistant example that works to improve the company’s overall digital marketing presence. Source: ATTITUDE. Source: Heyday.

PR 124

PR Whitepaper eCommerce Retail 124

Exposure Ninja

MARCH 18, 2022

In 2021, we earned more than 4,000 leads via our website. This all-day live virtual event is focused on helping businesses like yours to get more traffic, more leads, and more sales from your digital marketing. eBooks, email courses, white papers, case studies. Do Co-Marketing. Use Automated Chatbots.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Martech

JANUARY 20, 2022

Nearly 50% said they won’t attend an in-person event through the first half of 2022, according to MarTech’s Event Participation Index , which measures marketers’ attitudes toward attending in-person and virtual events. Half of Marketers Expect to Attend an In-person Event in 2021. Source: MarTech Event Participation Index.

Thought Leadership 142

Thought Leadership Marketing Marketers Whitepaper 142

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 billion users as of 2021 to 4.5 billion in 2021 to $97.1 B2B and B2C marketers say email is essential. Get the daily newsletter digital marketers rely on.

Email Marketing 124

Email Marketing B2C Law Marketing 124

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials Marketing 87

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Bannerflow

DECEMBER 16, 2019

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Campaign Monitor

FEBRUARY 25, 2022

For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Think Spotify Wrapped, but for email marketing. . Look at YouTube’s infographic style “2021 snapshot” email. Free resources, like white papers and guides.

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Buffer Marketing

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X.   5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. Splainer does this as a part of its digital marketing strategy.

eBook 131

eBook Influencer Marketing Promotion Whitepaper 131

Econsultancy

APRIL 28, 2022

Talk of a “Great Resignation” has dominated conversations about recruitment, retention, and workplace culture since midway through 2021, as the ongoing Covid-19 pandemic prompts a widespread reassessment of priorities and working conditions. saying they were “definitely” looking for a change, while 36.1%

eCommerce 83

eCommerce Energy Transform Marketing 83

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The marketing teams behind this product roadmap and marketing planning software company abide by a simple B2B social media philosophy. We type pretty fast.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Unbounce

OCTOBER 15, 2024

For example, a digital marketing agency might create informative blog posts or videos that answer common questions potential clients have. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Use it to attract folks already looking for what you provide.

Marketing 98

Marketing User-Generated Marketers CRM 98

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? My name is Joyce Collardé. I am the SEO Supervisor at Obility.

SEO 61

SEO Health Whitepaper Digital Marketing 61

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. 7 minute read Landing page optimization How to score double-digit conversion rates—A marketing hero’s journey May 27, 2021.

Price 105

Price eCommerce Copywriting User-Generated 105

Scoop.it!

MAY 24, 2022

With good intentions in mind, many bloggers, copywriters, and digital marketers unintentionally take a “quantity over quality” approach to their content strategy. Research on 1,067 self-identified bloggers conducted in September 2021 shows that 45% of bloggers only post weekly or several times a month.

Whitepaper 52

Whitepaper Copywriting Advertising Advertisers 52

Unbounce

NOVEMBER 27, 2023

They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and prepping to ace your finals. And if you’re a digital marketer, that’s like having the answer key to every test you’re ever going to take in the palm of your hand.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Unbounce

DECEMBER 18, 2024

These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. 20 minute read Conversion optimization What is CRO testing?

User-Generated 52

User-Generated Customer Journey Price eBook 52

Buffer Marketing

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X.   5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. Splainer does this as a part of its digital marketing strategy.

eBook 52

eBook Influencer Marketing Promotion Whitepaper 52

On24- CMO Confessions

AUGUST 27, 2020

February 2021 and then yeah. And “content” quote-unquote does not mean a 20-page white paper in every case. But I think event marketers actually, strangely, might be some of the best people to think about this because they have the biggest new normal that’s going on right now. The Writing Process.

CMO 52

CMO Marketing Marketers Whitepaper 52

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Litmus

JUNE 17, 2021

This advice from Ashley Spencer , Manager of Digital Marketing at Chubbies , is a great way to kick off this series of expert tips: “Get your team involved. — Yanna-Torry (@YannaTorry) May 20, 2021. So, if someone just downloaded a whitepaper? These are subject lines like: You’ve skipped your Jun 30, 2021 delivery.

Shipping 126

Shipping Copywriting Whitepaper Email Marketing 126

CXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Then they increased their revenue from $2M to $6M in six months.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Dana Nicole

JANUARY 27, 2021

Last Updated on September 29, 2021. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? If you want to start a blog, thrive, and make money in 2021, it must deliver value. So how can you determine whether you should focus on a blog in 2021?

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52