Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Chupa Chups.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Sprout Social

JUNE 22, 2021

With a tool like Sprout Social, marketers can keep their inboxes organized and efficiently manage their Instagram DMs to ensure no message gets left behind. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 116

Customer Gen Z User-Generated Health 116

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

FEBRUARY 8, 2021

The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers.

Finance 128

Finance Gen Z User-Generated Analytics 128

Spiralytics

DECEMBER 5, 2022

Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity. A 2021 study shows that social media plays a pivotal role in nostalgia marketing by creating identities and “brandings” from nostalgic brands. Millennials and Gen Z. nickjr) September 7, 2021.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively. The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively. Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

AUGUST 5, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. Coupons, the Gen Z way . Rowe Price Associates, Inc. and OMERS Growth Equity.

Gen Z 107

Gen Z Transform Price User-Generated 107

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there. Kendall Miles (@TheKendallMiles). Now onto the platforms.

Gen Z 124

Gen Z User-Generated Social Media Marketing Education 124

Digital Marketer

OCTOBER 31, 2022

Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. Here’s just a few stats to prove our point: Almost 60% of Black Friday 2021 purchases were impulse buys. Source: Bluecore) Average order values increased by 9% in 2021.

Gen Z 78

Gen Z Email Marketing Retail Marketing 78

Bannerflow

FEBRUARY 3, 2023

Customer relationship management platform Zendesk, meditation app Headspace, and spreadsheet tool Airtable have successfully used animation in video ads. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. But with video ads, aim for short and concise.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 social-first fashion trends that made waves in 2021. — Glamour (@glamourmag) April 1, 2021. Stonewashed Dyes (@stonewasheddyes) August 28, 2021. After all, Bella’s costume design is purposefully simple.

Retail 124

Retail Fashion Gen Z Branding 124

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. BNPL allows consumers to split large purchases into several monthly payments, interest-free.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This conversation comes following the Great Resignation, an economic trend in which employees quit their jobs in masses in 2021. Management training is also important as that will likely have the strongest impact on the employee. What’s quiet quitting?

Gen Z 97

Gen Z Millennials Health Management 97

Sprout Social

APRIL 12, 2022

The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. It’s also important to gauge the industry and understand how your approach to crafting strategies, managing brand reputation and interacting with audiences will shift. versus 2.87

Communications 105

Communications PR Gen Z Analytics 105

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 3: Automate marketing with a social media management tool. Leverage user-generated content. What’s the toughest part about managing social media for business ?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” This is especially true for Gen Z consumers.

Gen Z 74

Gen Z Branding Finance Health 74

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

MAY 16, 2023

You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app."

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 106

Gen Z Transform Entertainment Customer Journey 106

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 109

Gen Z User-Generated Shoppers Real Estate 109

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. According to C r eatorIQ , TikTok’s smaller influencer accounts get about a 9% engagement rate while the huge influencers on the platform manage to get about a 5% engagement rate. . engagement rate.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Scoop.it!

NOVEMBER 2, 2023

This proactive approach empowers businesses to make well-informed decisions regarding inventory management, production schedules, and resource allocation. Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization.

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Intuit Quickbooks joined TikTok in November 2021 and has already earned 21.8K

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. This feature retired in 2021. Top brands understand that content creation is a job, and almost all their creators are self-employed,” says Olivia McNaughten, director of product marketing at creator management platform GRIN. “As

Influencer Marketing 99

Influencer Marketing Branding Gen Z Marketing 99

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Learn when and how to pivot.

Gen Z 124

Gen Z Branding User-Generated Millennials 124

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. The idea is that businesses make a profit while making a positive difference, a balancing act that businesses are expected to manage effectively in this day and age.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. billion daily views globally.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Especially managing and tracking the posts for your video content on social media is one important task.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills.

Gen Z 96

Gen Z Entertainment Social Media Marketing Shipping 96

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. One of these exclusive offers is Lamborghini Winter Academy. This is where all car enthusiasts can learn how to drive a Lamborghini in the snowy Alps. Accept digital innovation. Dior’s entry into the Metaverse should inspire everyone.

Branding 118

Branding Fashion Gen Z B2C 118

Digital Marketer

MAY 4, 2023

For example, simple customer actions like order tracking might be better and more efficiently managed by a virtual receptionist , freeing your team up to work on tasks that are more obviously profitable, such as sales. Customer relationship management software is crucial. The only problem is that nothing is ideal.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch.

Direct Mail 105

Direct Mail Gen Z Fashion Manufacturing 105

Sprout Social

AUGUST 2, 2022

In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. YouTube is no exception. The network continues to expand its capabilities in this new arena.

Gen Z 137

Gen Z Promotion Shoppers Energy 137