Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Location: Knowing where your audience is located will shape your social media strategy. The result?

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. The Influencer Marketing Landscape.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. sierranicoleofficial.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions. A 2021 J.D.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Hootsuite

APRIL 7, 2021

But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. All in all—just like with the best time to post on social media in general—there’s no silver bullet, or one-size-fits-all answer. As marketers, we need to know our audiences. Get Started. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Nonprofit Marketing Statistics. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ).

Gen Z 143

Gen Z Advertising Advertisers Millennials 143

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Sprout Social

FEBRUARY 28, 2023

The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. million gain over 2021.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. An Android version followed in May 2021. In July 2021, when Clubhouse opened up to everyone , there was a 10 million person waitlist.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

NOVEMBER 7, 2022

From the coziness of autumn to the magic of a winter wonderland, seasonal marketing campaigns call upon the strong emotional connection we feel toward end-of-year holiday traditions. Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. ameliaradford123.

Gen Z 134

Gen Z Marketers Retail Marketing 134

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hubspot Marketing

JULY 29, 2022

In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. HubSpot’s Nonprofit Marketing Trends report calls attention to the following statistics when it comes to reaching your audiences: 1 in 4 donors between 18-29 prefer social media communications from nonprofits.

Market Trends 141

Market Trends Gen Z Non-Profit User-Generated 141

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 144

Gen Z Millennials CRM Marketers 144

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 129

Gen Z Retail Transform Entertainment 129

Hubspot Marketing

APRIL 25, 2022

In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. Is Marketing on Clubhouse Valuable? In February 2021, Clubhouse peaked at nearly 10 million monthly downloads.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketers Millennials 145

Hubspot Marketing

AUGUST 12, 2022

It encompasses green marketing but it also includes practices that go beyond the environment, like social and economic issues. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. January 25, 2021. 2021 and has been updated for comprehensiveness.

Gen Z 144

Gen Z Education Marketers Marketing 144

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. Facebook Usage Stats Facebook has 3.03

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. 4 quick tips for successful Twitch influencer marketing. Work with the right streamer.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Hubspot Marketing

JUNE 21, 2022

Social proof is used in marketing all the time to foster trust between a brand and its target audience. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hootsuite

OCTOBER 20, 2022

Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief. Why is this great news?

Gen Z 127

Gen Z Transform Social Media Marketing Management 127

Hubspot Marketing

DECEMBER 13, 2023

In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021.

Gen Z 132

Gen Z B2C User-Generated SEO 132

Martech

AUGUST 5, 2021

Good morning, Marketers, and what comes first, strategy or operations? Sedlak doesn’t mean strategy isn’t desirable; just that an operations team could set up a website or a social media presence and generate revenue with no coherent planning or objectives. Coupons, the Gen Z way . and OMERS Growth Equity.

Gen Z 114

Gen Z Transform Price User-Generated 114

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. Millennials and Gen Z. Steve from Blue’s Clues’ 2021 Twitter Video. The Lion King Remake.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. Surpassing competition: In 2021, TikTok was the 7th ranked social media app. Wrapping Up. Don’t know where to start?

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120