Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.

Transform 94

Transform Gen Z Fashion Food 94

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. million posts tagged with #ad on Instagram in 2021.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Dove, for example, is a brand that promotes real beauty standards. The result? For example, 61.6%

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. 140 million US users.

Customer 140

Customer Gen Z User-Generated Health 140

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Let’s get started. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The most common creator launchpad in 2021 was Instagram. 52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values.

Gen Z 144

Gen Z Influencer Marketing Education Marketing 144

Hubspot Marketing

MAY 12, 2025

In 2021, it was Charli DAmelios Charli Cold Foam beverage ; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. We all know its coming.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Sprout Social

FEBRUARY 8, 2021

Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. When you’re promoting posts and running ads, your marketing director or finance team will want to see that their investment is bringing in desired results.

Finance 141

Finance Gen Z User-Generated Analytics 141

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. An Android version followed in May 2021. In July 2021, when Clubhouse opened up to everyone , there was a 10 million person waitlist.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

NOVEMBER 7, 2022

Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions. Share images and Reels of your products on the app to promote your holiday offers.

Gen Z 131

Gen Z Retail Marketing Marketers 131

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 18.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 social-first fashion trends that made waves in 2021. — Glamour (@glamourmag) April 1, 2021. Stonewashed Dyes (@stonewasheddyes) August 28, 2021. After all, Bella’s costume design is purposefully simple.

Retail 142

Retail Fashion Gen Z Branding 142

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In February 2021, Clubhouse peaked at nearly 10 million monthly downloads. drewafualo. #ad

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Product photos and promotions. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 130

Gen Z User-Generated Shoppers Real Estate 130

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Social proof is used in marketing all the time to foster trust between a brand and its target audience.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. Want to really know what goes on in the world of Gen-Z?

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads. gracie_norton.

Gen Z 133

Gen Z Affiliate Marketing User-Generated Promotion 133

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. How much revenue they have or will generate in any given period is usually the biggest indicator of success.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app.

Gen Z 111

Gen Z Management Marketing Marketers 111

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Sprout Social

OCTOBER 28, 2021

Facebook Live Shopping: Introduced in 2021, Live Shopping Fridays lets Facebook users see products in action, ask questions and make purchases all in real time. Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles.

Gen Z 139

Gen Z eCommerce Transform User-Generated 139

Hubspot Marketing

DECEMBER 13, 2023

2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. Here are the top predictions of how the creator economy will evolve in 2024.

Gen Z 134

Gen Z B2C User-Generated Branding 134

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05 are females.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Promote your music on other websites. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Millennials Marketing 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Consumer packaged goods giant Unilever now spends three times as much on in-game ads as it did in 2021–and where the maker of Axe Body Spray goes, can the market in general be far behind?

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Just under 40% of businesses are already using short-form video to promote their product or service. Promote your regular channel. Why try YouTube Shorts? So, get creating!

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

MAY 16, 2023

In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app." While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Brand bringing this trend to life: Spotify. Social commerce. Brand storytelling.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Martech

DECEMBER 22, 2021

This means that brand values are now part of your unique selling point — and if you’re not promoting values that align with your audience, it’s likely that one of your competitors will. There is also a growing tech space featuring solutions which promote diversity and inclusion.

Gen Z 115

Gen Z Marketing Marketers Promotion 115

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Gen Z 106

Gen Z Customer Millennials Law 106