This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Influencermarketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.
It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencermarketing, and it can be a very successful strategy if you execute your campaign correctly. What Is InfluencerMarketing? First, let’s outline the goal.
Influencermarketing has grown from a $1.7 It’s little wonder, then, that influencermarketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencermarketing work for your brand during a crisis. billion in 2022.
Influencermarketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencermarketing?
Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021.
💌 What’s in this issue: 3 minutes, 19 seconds 💻 The latest content on the blog 📰 Social media news and features to note 📸 Start planning your “2024 Wrapped” 🪂 Dive into our primer on influencermarketing That’s it from me! Track your results. Start small.
Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Research by Deloitte shows that 64% of consumers are influenced by social media posts from brands when making purchasing decisions. Cross-promotion is key.
You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencermarket is a $13.8
Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. Heres how to increase your YouTube subscribers and promote your YouTube channel.
In the last five years, influencermarketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. InfluenceMarketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencermarketing? billion in 2016.
Work with TikTok influencers. Influencermarketing is a great tactic on Instagram, but this also extends over to TikTok. With so many “TikTok-famous” users, working with influencers can be a great way to get the word out about your business. Cross-promote your TikTok videos. ” 11. Try TikTok ads.
monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. A TikTok business account is suitable for people using the TikTok app to promote their products or services. This means you promote your best-performing organic posts on TikTok in a few simple clicks. billion (!!)
Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Research by Deloitte shows that 64% of consumers are influenced by social media posts from brands when making purchasing decisions. Cross-promotion is key.
.” That’s one takeaway from a detailed survey of influencermarketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencermarketingmarket will grow from $13.8 billion in 2021 to $22.2 billion by 2025. versus 6.2%). Why we care.
Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencermarketing report. Recognizing that is key to authentic influencermarketing in the health and wellness space.
New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following.
Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok InfluencerMarketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencermarketing.
This month, were spotlighting brands who use influencermarketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencermarketing drives revenue.
The most common creator launchpad in 2021 was Instagram. 52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values. InfluencerMarketing Hub ). Influencers Club ). Influencers Club ). Influencers Club ).
As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.
TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In conclusion: influencers, well, influence.
Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.
Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.
The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Product photos and promotions. Influencermarketing. No secrets or surprises here.
How to build a word of mouth marketing strategy: 8 tactics and examples. What is word of mouth marketing, anyway? Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. — Tina Donati (@Tina_Donati) March 18, 2021. Employee advocacy. Brand ambassadors.
Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.
In 2021, only 9% of marketers were using TikTok to promote their business. An Android version followed in May 2021. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. In October 2021, Spaces opened up to all users , regardless of audience size.
This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. — Instagram (@instagram) October 19, 2021. Collaborate with influencers and content creators. Source: eMarketer.
Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly? The reality?
Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Tease your Black Friday promotions in advance. Work with influencers. billion dollars on Black Friday.
Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. Netflix does both, with Twitter handles specific to each market and several of its shows. — The Circle on Netflix (@CircleNetflix) May 1, 2021. View this post on Instagram.
Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.
10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. It’s a great example of influencermarketing done right. These Black Friday social media post ideas will help you drive sales and create buzz around your brand.
In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Promote your products with organic posts.
For example, in December 2021, Genius co-hosted a space with Alicia Keys where the singer answered questions about her upcoming album. However, our survey also found that a quarter of Gen Zers prefer finding products on social media via the influencers they follow. Influencermarketing can also apply to podcasts.
Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Work with Facebook influencers. billion accounts.
Influencermarketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. This phenomenon is known as influencer fatigue. One would think that a more popular influencer would have more consistent engagement compared to their smaller counterparts.
Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.
Although people first think of influencermarketing, that’s not Instagram’s sole monetization opportunity. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. InfluencerMarketing. We’ve got you covered. Subscriptions.
Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the For You page on TikTok? Get the full report now! The secret?
Promote brand values. According to the Sprout Social Index™, company alignment with personal values is 74% more important to consumers than it was in 2021. Notes, a refillable candle company, partnered with creator ReLauren to promote their candles. — Jenny Li Fowler 이경실 (@TheJennyLi) March 19, 2021. Rules apply.
Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencermarketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.
Aside from financial opportunities (and an escape from boredom), social media provides a digital space for almost anyone to post their content, promote their work, and build a loyal fanbase. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.
— Missguided (@Missguided) July 8, 2021. Make a genuine connection with influencermarketing. It’s undeniable that many of the contestants do go on to promote all sorts of brands on their Instagram feeds. But how effective are influencers for your business? Find out more about influencermarketing.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content