Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Marketing operations. Email marketing.

Transform 103

Transform Customer Journey Analytics Entertainment 103

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Refining our TikTok marketing strategy.

Marketing Strategy 110

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 110

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. In 2021, Shopify store owners collectively made a whopping $6.3

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists?

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketing Marketers Advertising 98

Jeff Bullas

DECEMBER 2, 2022

A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. YouTube is the second biggest search engine after Google.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Neil Patel

FEBRUARY 19, 2021

Validation is a priority in social media marketing, but Facebook’s capacity for customization and experimentation makes validation particularly important. When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. Conclusion.

User-Generated 135

User-Generated Social Media Marketing Digital Marketing Promotion 135

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. .

Price 100

Price PR Education Analytics 100

Hootsuite

APRIL 7, 2021

But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. All in all—just like with the best time to post on social media in general—there’s no silver bullet, or one-size-fits-all answer. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hootsuite

DECEMBER 10, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. This will also increase your Google ranking.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Hootsuite

OCTOBER 27, 2021

Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience. Easily manage your Facebook page (+ other social media accounts) and save time with Hootsuite. A physical security key. Try it for Free.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). — National Geographic (@NatGeo) October 26, 2021.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Decide on your platform(s).

Video Marketing 143

Video Marketing Marketing Strategy Entertainment Marketing 143

Girl Power Marketing

DECEMBER 9, 2020

The same is true for marketing strategies. Now that we’re months into the pandemic, those strategies have taken hold and helped brands not just maintain their bottom line but often increase it. This won’t be enough as we move into 2021, however. Compared to $266.84

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Understanding brand health on social helps you understand: How consumers feel about your brand.

Health 91

Health Key Performance Indicator Analytics Industry Insights 91

Hubspot Marketing

JANUARY 17, 2023

The now-pulled 2021 Peloton ad starring actor Chris Noth aired just days after his character Mr. Big was killed off of the “Sex and the City” reboot “And Just Like That…” On the show, the character suffered a heart attack after riding a Peloton. Marketing Snippets. The latest marketing news and strategy insights.

User-Generated 135

User-Generated Social Media Marketing Marketing Marketers 135

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Neil Patel

JULY 12, 2021

Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly. Key features include advanced email marketing automation, a website form builder, tracking and analytics, lead nurturing, scoring and ranking, social media marketing, and hot-lead alerts.

CRM 145

CRM Price User-Generated Marketing 145

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. Benefits Bar.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hubspot Marketing

OCTOBER 6, 2023

SBA , 2023) From 1995 to 2021, small businesses created 17.3 Meta , 2022) Small Business Marketing Statistics Of small businesses in the US, 55% were advertising on social media in 2021. Meta , 2022) Of those small businesses advertising on social media, 66% used Facebook, while 42% used YouTube.

Finance 116

Finance Food Health Price 116

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. For marketers, this signals that videos actively reach audiences and are becoming more popular on the platform.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Sales Force: CMO

FEBRUARY 26, 2021

Check out this on-demand webinar from Pardot for tips on creating a strong martech budget for 2021. I run business growth marketing for our B2B segment, Lyft Business, and needless to say, we’ve had to find new ways to thrive amidst these hard circumstances. Design your account-based marketing strategy and martech to be “pivot ready”.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. 2021 social media freelance rates.

Management 136

Management Copywriting Real Estate Logistics 136

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. The dual feature is only available when recording Reels. Image source.

Social Media Marketing 142

Social Media Marketing Marketing Marketers Promotion 142

Buffer Marketing

JANUARY 25, 2024

With my years of experience in e-commerce and social media marketing, I immediately felt like there was a gap in the market and that we had the potential to fill it. Once Jess and I had taken things as far as we could with social media marketing , we called them up.   I’m so glad we did.

Social Media Marketing 107

Social Media Marketing Shipping SEO User-Generated 107

Hubspot Marketing

APRIL 11, 2022

Number of App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months in 2021, achieving 383 million downloads from January to June 2021. Surpassing competition: In 2021, TikTok was the 7th ranked social media app. Wrapping Up. Don’t know where to start?

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Hootsuite

SEPTEMBER 2, 2021

With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Many Chat

APRIL 21, 2022

In 2021, the company hosted its first-ever Instagram Summit to discuss advantages that DM automation and omnichannel marketing can provide for a business’s customer service strategy. Your company can direct social media audiences to automated content in your DMs by using keywords and call-to-action questions on posts.

Direct Marketing 52

Direct Marketing Social Media Marketing Communications User-Generated 52

Hootsuite

OCTOBER 20, 2022

Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief. If you can, try to limit the number of mistakes you make (and photos you delete) through planning a comprehensive social media marketing strategy.

Gen Z 98

Gen Z Transform Social Media Marketing Management 98