Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Set new objectives and KPIs.

Thought Leadership 145

Thought Leadership Marketing Marketers Transform 145

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Short-Form Video Trends to Look Out For.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 127

Retail Shoppers User-Generated Customer Journey 127

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. How many clicks or new leads do you expect this tactic to generate? Here’s an example: Channel: Digital marketing.

Thought Leadership 145

Thought Leadership PR B2C Traditional Marketing 145

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

OCTOBER 21, 2021

If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. As we discussed above, we believe that data-driven marketers will win in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

DECEMBER 10, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. The improved user experience will be a boon to your website.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. In fact, weighing up the effort involved (and the results you can generate), it’s actually more cost-effective. No one’s asking that anymore. Paid Social Media Is More Cost-Effective.

Thought Leadership 144

Thought Leadership User-Generated Advertisers Advertising 144

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO 112

SEO Real Estate User-Generated Promotion 112

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2021 J.D. Message Spike Alerts allow users to set up notifications for when a social account experiences a rapid increase in incoming messages.

Marketing Strategy 91

Marketing Strategy Gen Z Finance Social Media Marketing 91

Neil Patel

FEBRUARY 19, 2021

When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. If you’re retargeting using video ads, you can even set your ads to only retarget users that watched at least 50 percent of your hiking boots video. Where are they located? How old are they?

Social Media Marketing 141

Social Media Marketing User-Generated Digital Marketing Promotion 141

Backlinko

DECEMBER 6, 2024

He is simply optimizing his existing marketing funnel. He generates most of his websites traffic with SEO and YouTube content. Overall, Matts BoFu content generated over $12,000 in monthly revenue. Acquisition: How many people become users of your product or service? But he’s not going to launch any new products.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. When you implement and optimize your conversion funnel, you’ll experience a boost in lead generation, conversion rates, and profits. A well-optimized conversion funnel isn’t a one-off attempt to guide a user from one place to another.

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. It’s perfect for content marketing.

CRM 145

CRM Price Marketing Marketers 145

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 110

Branding Finance Fashion Health 110

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them. Lead Metrics.

User-Generated 143

User-Generated Analytics B2C Entertainment 143

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. Content curation is like being your audience’s personal algorithm. But where do you even find content to curate ?

User-Generated 106

User-Generated Retail Fashion Management 106

Litmus

APRIL 29, 2021

While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. Smart watches, gaming devices, and voice assistants are all likely to use plain text emails over HTML when displaying or reading emails to users.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. Influencer Marketing Effectiveness.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Neil Patel

JUNE 1, 2021

Furthermore, users search on YouTube for solutions to problems the same way they do on Google. Users love videos where people or brands explain things to them. This strategy will also motivate other people to interact more with your YouTube channel. This makes content more interesting and generates value for the audience.

User-Generated 143

User-Generated Video Marketing Place Product 143

Duct Tape Marketing

DECEMBER 16, 2020

7 Small Business Trends that Arrived Just in Time for 2021 written by John Jantsch read more at Duct Tape Marketing. In 2021, as in most years, businesses will thrive and survive due to many factors, but next year those who best discover the shift of the moment will be more equipped to evolve with their customers.

Fashion 101

Fashion Transform SEO Energy 101

Vertical Response

AUGUST 19, 2024

Key Takeaways Alternative advertising engages consumers through unconventional strategies, creating deeper connections and resonating more personally than traditional methods. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Sprout Social

SEPTEMBER 15, 2021

. — Starbucks Coffee (@Starbucks) August 24, 2021. Using Sprout Social’s Advanced Listening tool , we analyzed over 106,300 Tweets and Instagram posts between August 23, 2021 – September 13, 2021 to take a closer look at the social hype building around fall flavors. maddybrown225) September 9, 2021.

Marketing 143

Marketing Marketers User-Generated Marketing Strategy 143