Hootsuite

OCTOBER 21, 2021

If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd.

Food 145

Food User-Generated Fashion Promotion 145

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists?

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hootsuite

FEBRUARY 10, 2022

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. The Metaverse is a virtual world in which users, businesses, and digital platforms can exist and interact. What is the metaverse?

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. It’s perfect for content marketing.

CRM 145

CRM Price User-Generated Marketing 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. For one thing, it has a high level of engagement with users spending an average of 1.5 TikTok users are 1.3x

CRM 110

CRM Customer Acquisition User-Generated Price 110

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Moz

MARCH 28, 2021

It helps you place the customer at the center of your marketing strategy and work outwards. But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Why is empathy important in marketing?

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. You don’t have to mention just one user, either. You can mention as many users as makes sense, as long as your tweet stays within the 280-character count. If you mention more than one user in a Tweet, all of them will be notified. We’re just doing it. Simply, yes.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% Almost 50% of Reddit users also use Snapchat.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Sprout Social

FEBRUARY 6, 2023

Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. About 68% of consumers responded they made at least one purchase directly from social media in 2021. And don’t forget about social listening.

User-Generated 98

User-Generated Social Media Marketing eCommerce Communications 98

SMA Marketing

OCTOBER 26, 2023

It was a simple place to connect with potential prospects. Search engines play an essential role in helping web users find the content they need, and understanding how they work is key to getting your website ranked highly. SMM aims to build and nurture a following on social media platforms.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 They serve as social proof.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Download them now. Copywriting.

Management 136

Management Copywriting Real Estate Logistics 136

Hootsuite

NOVEMBER 28, 2022

Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. These recommendations are almost twice as likely to generate action, too. They create user-generated content.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. If so, you’re in luck.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Many Chat

APRIL 21, 2022

In 2021, the company hosted its first-ever Instagram Summit to discuss advantages that DM automation and omnichannel marketing can provide for a business’s customer service strategy. In 2021, ManyChat launched Instagram DM automation, a chat marketing feature to help businesses increase conversions and sales.

Direct Marketing 52

Direct Marketing Social Media Marketing Communications User-Generated 52

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Lead generation.

Advertising 94

Advertising Advertisers User-Generated Price 94

Many Chat

APRIL 21, 2022

In 2021, the company hosted its first-ever Instagram Summit to discuss advantages that DM automation and omnichannel marketing can provide for a business’s customer service strategy. In 2021, the company introduced DM automation, a marketing strategy based on social media direct messaging automation, to increase conversions and sales.

Direct Marketing 52

Direct Marketing Social Media Marketing Communications User-Generated 52

Neil Patel

JANUARY 30, 2023

From SEO rankings to page speed to on-page content, we think about how search engines and users will interact with our website and what we can do to optimize those experiences. But are you making research-backed decisions for your website based on which devices your users are primarily using? First up, let’s look at mobile users.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Hootsuite

FEBRUARY 1, 2022

If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. Branded channel.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

APRIL 4, 2024

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. But curating content for social media is a bit more straightforward. Sprinkle them in with your marketing content for variety in your feed.

User-Generated 138

User-Generated Food Marketing Mix Social Media Marketing 138

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest users love to shop.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 million users in the US alone. million users by 2023. The app keeps growing its user base with no sign of slowing down. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. Do you have a trusted box of TikTok tools?

Analytics 111

Analytics Promotion Marketing Marketers 111

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

APRIL 6, 2022

As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is an Instagram chatbot?

Customer 90

Customer Retail Shoppers User-Generated 90