Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JULY 29, 2021

Not a great place to be looking if you’re reading this round-up just before lunch, FYI. People, places, things: all the usual fare you would want from a free stock photo website. Once you’ve found the perfect image, use Hootsuite to easily upload, schedule, and promote them across multiple social networks. Source: Pixabay.

Law 145

Law Food Retail Management 145

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists?

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketing Marketers Advertising 98

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . Because that is what we do best.

Price 101

Price PR Education Analytics 101

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021.

Management 126

Management Social Media Marketing Education Communications 126

Girl Power Marketing

DECEMBER 9, 2020

Most, if not all, of these changes are sure to remain in place and even continue to evolve even further. The same is true for marketing strategies. This won’t be enough as we move into 2021, however. Meal kits and grocery delivery apps are booming as consumers seek more ways to stay home while ordering the food they need.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization.

Health 93

Health Key Performance Indicator Analytics Industry Insights 93

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. Instructions: 1. Cook fish 2.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Hootsuite

FEBRUARY 10, 2022

In October of 2021, Mark Zuckerberg announced that social media titan Facebook would be rebranding to Meta. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection. — Meta (@Meta) October 28, 2021. pic.twitter.com/ywSJPLsCoD.

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Neil Patel

JULY 12, 2021

Key features include advanced email marketing automation, a website form builder, tracking and analytics, lead nurturing, scoring and ranking, social media marketing, and hot-lead alerts. Create Automated Marketing Workflows With Net-Results. Streamline and Simplify Marketing Automation With GreenRope.

CRM 145

CRM Price User-Generated Marketing 145

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform.

Gen Z 110

Gen Z Influencer Marketing Social Media Marketing Finance 110

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. In addition, 52% of marketers who invested in it last year say it performed better than expected.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Sprout Social

AUGUST 10, 2021

This is something your team does so well, which is why we always ask for your input, but can be an intimidating place to start. As social media professionals, we are constantly tuned in to our audience… not just from managing our channels day-to-day, but by using Listening to uncover the conversations our audience is having in real time.

Logistics 121

Logistics Promotion Communications Management 121

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. 2021 social media freelance rates.

Management 136

Management Copywriting Real Estate Logistics 136

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. When social distancing regulations eased up, its user base fell.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. This is where you can see all the Twitter mentions your brand received in one place: Do other Twitter users see I’ve mentioned them in a Tweet? — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. We’re just doing it.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

The CMO Survey

MARCH 28, 2023

percent of marketers, up from 7.4 Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent of marketers say that their face-to-face channels have gone completely digital. percent pre-pandemic. percent in February 2020 to 13.5

CMO 130

CMO Finance Marketing Marketers 130

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Hubspot Marketing

APRIL 11, 2022

Number of App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months in 2021, achieving 383 million downloads from January to June 2021. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 107

Gen Z Transform Entertainment Customer Journey 107

Hubspot Marketing

NOVEMBER 1, 2022

In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. This is an incredible opportunity for social media marketers to capitalize on this attention to reel in their audience and drive more engagement. fastface makeup system ??.

B2C 118

B2C Gen Z Marketing Marketers 118

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. HubSpot’s research found that 53% of U.S. Get MarTech!

CRM 108

CRM Customer Acquisition User-Generated Price 108

Hootsuite

NOVEMBER 5, 2021

your customers and prospects through social media marketing, social selling, and social customer care. Get insights about your 2021 content performance. See how your social performance has changed in the past year with our Year in Review report sent to all our paying customers. Customer connections.

Customer 117

Customer Analytics Social Media Marketing Management 117

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 106

PR Social Media Marketing Management Analytics 106

Many Chat

APRIL 21, 2022

In 2021, the company hosted its first-ever Instagram Summit to discuss advantages that DM automation and omnichannel marketing can provide for a business’s customer service strategy. In 2021, ManyChat launched Instagram DM automation, a chat marketing feature to help businesses increase conversions and sales.

Direct Marketing 52

Direct Marketing Social Media Marketing Communications User-Generated 52

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. In Spring 2021, 70% of Discord users reported using it for more than just gaming , up from just 30% in 2020.

Social Media Marketing 99

Social Media Marketing Analytics Place Management 99

Hootsuite

JULY 4, 2022

Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Local government.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

JUNE 9, 2022

— McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. You ordered a side of Sweet Onion Teriyaki Sauce but left it at the checkout counter. — Eventbrite (@eventbrite) October 22, 2021. — JetBlue (@JetBlue) December 24, 2021. Do market research.

Branding 145

Branding Product Social Media Marketing Management 145