Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram. The result? Here are the key types of social media audience analysis: 1.

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Martech

JUNE 6, 2022

In 2021 I left CompanyX and started with CompanyA, where my email address changed to greg.krehbiel@companyA.com. When I downloaded your white paper using my current email address — greg.krehbiel@companyA.com — I changed from unknown to known (hurray!),

Whitepaper 136

Whitepaper Management Customer Digital Marketing 136

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

APRIL 24, 2024

People wanted to consume different types of content — video, podcasts, eBooks, white papers. The HubSpot blog is one of the most consumed in the marketing space, and in 2021 it launched the HubSpot Podcast Network. ” CMS remains part of Content Hub. Now it’s set on helping its customers follow the same journey.

Whitepaper 130

Whitepaper Manufacturing eBook Health 130

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement. The Drift social team cuts podcast recordings to use as clips for Instagram feed posts.

Whitepaper 141

Whitepaper B2C User-Generated Marketing 141

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources.

Whitepaper 130

Whitepaper Transform PR eBook 130

Sprout Social

FEBRUARY 22, 2021

— Asana (@asana) February 2, 2021. As we put a cap on a crazy year, we look forward to 2021. to drive conversion-focused content like webinars or white papers. Automatically send a message to a @SlackHQ channel when you complete an Asana task with new ?Asana Asana Rules!? link] pic.twitter.com/bZEuC6CEbH.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Adobe Experience Cloud Blog

MAY 22, 2019

This content can also include lower-funnel pieces—whitepapers, webinars, and solution sheets—that explicitly discuss your products and services. By 2021, the number of global smartphone users is expected to pass 3.8 Demand capture content, on the other hand, can be gated because you’re catering to an audience with active interest.

Telemarketing 134

Telemarketing Whitepaper Transform Thought Leadership 134

Marketing Insider Group

APRIL 18, 2023

Prometheus Fuels’ website , winning best website of the year in 2021, immediately engrosses its visitors with a stylized, interactive story about how they’re turning air into affordable fuel. And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. 40 minute read Landing page optimization How to score double-digit conversion ratesA marketing heros journey May 27, 2021. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Specifically, ChatGPT can be used for a variety of tasks including: 1.

Whitepaper 117

Whitepaper User-Generated Transform PR 117

Sprout Social

MAY 25, 2022

Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). Reports, white papers and other lead magnets. As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way.

CRM 140

CRM Whitepaper B2C Food 140

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020.

Whitepaper 145

Whitepaper B2C Promotion Advertisers 145

Marketing Insider Group

DECEMBER 3, 2020

Perhaps we’ll have to dedicate an entire portion of our 2021 State of B2B Content Consumption and Demand Report for Marketers to the retail industry and their consumption behavior around White Papers. It’s entirely possible that 2021 will cause even bigger shifts in this audience, forcing them to adapt once again.

Retail 95

Retail Whitepaper Food B2C 95

Scoop.it!

JUNE 23, 2022

Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Content marketing’s an important component of any business marketing strategy.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Martech

OCTOBER 20, 2021

The 2021 CDP marketplace is diverse. Real Story Group says that the CDP marketplace in 2021 is far from homogeneous. Today, enterprises are using DAMs in a variety of ways. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Whitepaper 110

Whitepaper Digital Marketing Management Event Marketing 110

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Interactive content can be many different things—from quizzes, polls, and surveys to interactive infographics, whitepapers, and others.

Digital Marketing 142

Digital Marketing Whitepaper Communications Marketing 142

Content Marketing Institute

MAY 14, 2018

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. NobleDigitalOne Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

JANUARY 19, 2021

Grow my newsletter subscription list by 500 contacts by June 1, 2021. White papers. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. Analyze Results Regularly.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Sprout Social

FEBRUARY 14, 2022

To explore more resources on content types, take a look at the articles below: A guide to B2B content marketing in 2021. How to write a white paper that inspires a year-long content strategy. Your content will also change based on the marketing funnel stage and the audiences that you’re targeting. Publish & promote.

Marketing Plan 126

Marketing Plan Content Marketing Whitepaper Marketing 126

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. The amazing thing about these pieces of treasure is that we can (and we do) include them everywhere—sales slide decks, battle cards, ebooks, white papers, social media. But why the craze?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. Live Video.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 2, 2021

Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. White papers. Some of the top ranking factors in 2021 are: Domain authority. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Litmus

OCTOBER 25, 2022

When there are kind souls who reply with what they do like, add them to your portfolio, white papers, reports, testimonials, performance reviews! “Humans reply in unexpected ways—and these may not be caught by an automatic filter because they don’t use ‘trigger words’ your ESP uses to recognize them,” says Willimon.

Whitepaper 100

Whitepaper Email Marketing Marketing Mix Management 100

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. By the year 2021 video will represent 82% of all web traffic. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Litmus

MARCH 8, 2021

If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. Last updated on March 8, 2021, for clarity and with new information. Under GDPR, email consent needs to be separate. Originally published on January 22, 2018, by Bettina Specht.

Law 138

Law eBook Whitepaper Email Marketing 138

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. For example, if your lead downloaded a whitepaper about immutable backups, you know they might be interested in some form of data security.

Whitepaper 121

Whitepaper User-Generated Education eBook 121

Neil Patel

AUGUST 19, 2021

YouTube Resources: YouTube Marketing: Tips, Strategies, Best Practices for 2021 YouTube SEO: Quickest Way to Rank #1. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Claim Your Google Business Page. According to a study by BrightLocal, 84 percent of searches are discovery.

SEO 145

SEO Marketing Marketers Whitepaper 145

Martech

JANUARY 20, 2022

Half of Marketers Expect to Attend an In-person Event in 2021. Source: The Virtual Event Tech Guide 2021 from EventMB. Nearly 50% said they won’t attend an in-person event through the first half of 2022, according to MarTech’s Event Participation Index , which measures marketers’ attitudes toward attending in-person and virtual events.

Thought Leadership 142

Thought Leadership Marketing Marketers Whitepaper 142

Exposure Ninja

MARCH 18, 2022

In 2021, we earned more than 4,000 leads via our website. eBooks, email courses, white papers, case studies. It could be the results of a survey, a new white paper, or a training course. Use Automated Chatbots. Here at Exposure Ninja, we’re big advocates for automated chatbots like Tawk or Collect.Chat.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. It saw a 90% automation rate for engaged conversations from November 2021 to March 2022. Then the sales team can follow up with live chat and video product walkthroughs. The results speak for themselves; they clocked 1,000 sales conversations in the first two weeks. Source: Heyday.

PR 124

PR Whitepaper eCommerce Retail 124

Search Engine Land

FEBRUARY 12, 2024

Sample prompt: “Conduct research on the latest developments in remote work technology since 2021, and compile relevant data and statistics to update our existing guide on remote collaboration tools.” They can provide you with new material that can make your content feel updated and fresh.

User-Generated 121

User-Generated Whitepaper SEO Energy 121

Hootsuite

JANUARY 31, 2022

Have you already heard of Spaces, Twitter’s live audio chat feature launched in 2021? Really, all outgoing communications—newsletters, whitepapers, business cards, take-out menus—should include mention of your Twitter profile. Embrace new features. Keep an eye on Twitter’s announcements to stay informed about new features.

Promotion 145

Promotion Whitepaper Analytics Food 145

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Jasper Since its launch in February 2021, Jasper has become a vital tool for many writers and content creators. “It cannot connect the dots like we can. See how it works. Allows 1-5 people.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Pam Didner

APRIL 2, 2021

How Will Content Marketing Change in 2021. White papers. How Will Content Marketing Change in 2021. For 2021, it’s Clubhouse and TikTok. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. Final Words.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Econsultancy

MAY 23, 2022

In August 2021, Google announced it was testing new features in Chrome, including a way for customers to keep searching without needing to hit the back button. To understand the importance of measuring the customer experience to unlock ‘moments that matter’, read our whitepaper.

Retail 105

Retail Whitepaper Finance Customer loyalty 105