article thumbnail

How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

article thumbnail

How marketers can succeed with generative engine optimization

Martech

This figure has stagnated since 2021. These include blogs, videos, whitepapers and other resources that generative models can cite directly. Information overload and declining trust in brands have created a perfect storm where getting heard and seen is harder than ever.

Transform 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Take Your Content Beyond the Blog in 2021

Marketing Insider Group

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. Whitepapers are typically denser than blogs but more concise than an eBook. Digital Marketing Beyond Content Creation.

article thumbnail

A guide to B2B content marketing in 2021

Sprout Social

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. And an e-book covers a single topic divided up into chapters.

article thumbnail

Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Several take place in April. Miss you!).

article thumbnail

Should You Ungate Your Content in 2021?

Ann Handley

There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. Pageviews increased 143% between Q1 2020 and Q1 2021. The post Should You Ungate Your Content in 2021? She ungated it all. See something you like? It’s yours! TONY is nowhere to be found. ” So here it is, 90 days later.

article thumbnail

3 Inbound Marketing Trends to Master in 2021

Neil Patel

There are a few trends that will drive content marketing in 2021 and beyond. You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. The post 3 Inbound Marketing Trends to Master in 2021 appeared first on Neil Patel. The second stage is Convert.